{"id":2244,"date":"2026-05-13T04:54:23","date_gmt":"2026-05-13T04:54:23","guid":{"rendered":"https:\/\/kriesi.at\/themes\/enfold-studio\/?page_id=2244"},"modified":"2026-05-13T04:54:23","modified_gmt":"2026-05-13T04:54:23","slug":"blog","status":"publish","type":"page","link":"https:\/\/digismarties.com\/?page_id=2244","title":{"rendered":"Blog"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mp3l5mc8-99abbbafb330673b9d12802b0966b271\">\n.avia-section.av-mp3l5mc8-99abbbafb330673b9d12802b0966b271 .av-parallax .av-parallax-inner{\nbackground-color:#0a0a12;\nbackground-image:url(https:\/\/digismarties.com\/wp-content\/uploads\/2026\/05\/enfold-studio-12-1.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 100%;\nbackground-attachment:scroll;\n}\n.avia-section.av-mp3l5mc8-99abbbafb330673b9d12802b0966b271 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#000000;\n}\n#top 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type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f9sklg-e232a6985dcb60338574b68ad858c329\">\n.flex_column.av-f9sklg-e232a6985dcb60338574b68ad858c329{\npadding:0px 0px 0px 32px;\n}\n<\/style>\n<div  class='flex_column av-f9sklg-e232a6985dcb60338574b68ad858c329 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mp3l5x4k-f95ef52f61fea290db60b001afcd7c3a\">\n.avia-image-container.av-mp3l5x4k-f95ef52f61fea290db60b001afcd7c3a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mp3l5x4k-f95ef52f61fea290db60b001afcd7c3a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mp3l5x4k-f95ef52f61fea290db60b001afcd7c3a av-styling- avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2139 avia-img-lazy-loading-not-2139 avia_image ' src=\"https:\/\/digismarties.com\/wp-content\/uploads\/2026\/05\/blog-deco-left-1.svg\" alt='' title='blog-deco-left'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-eisclg-a359644de250117e821487bda4990b00\">\n.flex_column.av-eisclg-a359644de250117e821487bda4990b00{\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-eisclg-a359644de250117e821487bda4990b00 av_one_half  avia-builder-el-3  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mp3l6k16-78ed8d46c66f0eb8a395afe96f7b980c\">\n#top .av-special-heading.av-mp3l6k16-78ed8d46c66f0eb8a395afe96f7b980c{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#e84a5f;\nfont-size:13px;\n}\nbody .av-special-heading.av-mp3l6k16-78ed8d46c66f0eb8a395afe96f7b980c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mp3l6k16-78ed8d46c66f0eb8a395afe96f7b980c .av-special-heading-tag{\nfont-size:13px;\n}\n.av-special-heading.av-mp3l6k16-78ed8d46c66f0eb8a395afe96f7b980c .special-heading-inner-border{\nborder-color:#0a0a12;\n}\n.av-special-heading.av-mp3l6k16-78ed8d46c66f0eb8a395afe96f7b980c .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.av-mp3l6k16-78ed8d46c66f0eb8a395afe96f7b980c .av-special-heading-tag .heading-wrap:before{\nborder-color:#0a0a12;\n}\nbody .av-special-heading.av-mp3l6k16-78ed8d46c66f0eb8a395afe96f7b980c .av-special-heading-tag .heading-wrap:after{\nborder-color:#0a0a12;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mp3l6k16-78ed8d46c66f0eb8a395afe96f7b980c .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mp3l6k16-78ed8d46c66f0eb8a395afe96f7b980c .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mp3l6k16-78ed8d46c66f0eb8a395afe96f7b980c av-special-heading-h6 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-4  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h6 class='av-special-heading-tag '  itemprop=\"headline\"  >STUDIO JOURNAL<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cnmv9w-e6c91f254cc00c6218a9c236ecae221a\">\n#top .hr.hr-invisible.av-cnmv9w-e6c91f254cc00c6218a9c236ecae221a{\nheight:24px;\n}\n<\/style>\n<div  class='hr 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.av-special-heading.av-mp3l76ph-f41acd11eb1f9a016f5431ed8292ed0f .av-special-heading-tag .heading-wrap:before{\nborder-color:#0a0a12;\n}\nbody .av-special-heading.av-mp3l76ph-f41acd11eb1f9a016f5431ed8292ed0f .av-special-heading-tag .heading-wrap:after{\nborder-color:#0a0a12;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-mp3l76ph-f41acd11eb1f9a016f5431ed8292ed0f .av-special-heading-tag{\nfont-size:64px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mp3l76ph-f41acd11eb1f9a016f5431ed8292ed0f .av-special-heading-tag{\nfont-size:44px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mp3l76ph-f41acd11eb1f9a016f5431ed8292ed0f .av-special-heading-tag{\nfont-size:34px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mp3l76ph-f41acd11eb1f9a016f5431ed8292ed0f av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-6  el_after_av_hr  el_before_av_hr  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Ideas, Process, Perspective.<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bguvgk-4fc0ecce00ebeb4f73299797bd840b98\">\n#top .hr.hr-invisible.av-bguvgk-4fc0ecce00ebeb4f73299797bd840b98{\nheight:24px;\n}\n<\/style>\n<div  class='hr av-bguvgk-4fc0ecce00ebeb4f73299797bd840b98 hr-invisible  avia-builder-el-7  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mp3l7m41-f26f9ca24cb2942526ca196cc7f447ff\">\n#top .av_textblock_section.av-mp3l7m41-f26f9ca24cb2942526ca196cc7f447ff .avia_textblock{\nfont-size:19px;\ncolor:rgba(255,255,255,0.55);\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .av_textblock_section.av-mp3l7m41-f26f9ca24cb2942526ca196cc7f447ff .avia_textblock{\nfont-size:17px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-mp3l7m41-f26f9ca24cb2942526ca196cc7f447ff .avia_textblock{\nfont-size:16px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-mp3l7m41-f26f9ca24cb2942526ca196cc7f447ff '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center\">Behind every project is a process. We write about the thinking, the decisions, and the craft.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-x2odw-495a8424f00044a77c0115500796a710\">\n#top .hr.hr-invisible.av-x2odw-495a8424f00044a77c0115500796a710{\nheight:32px;\n}\n<\/style>\n<div  class='hr av-x2odw-495a8424f00044a77c0115500796a710 hr-invisible  avia-builder-el-9  el_after_av_textblock  el_before_av_codeblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lekxg-8f2cdd37d8613fdae6ecb865ecd874ef\">\n.flex_column.av-lekxg-8f2cdd37d8613fdae6ecb865ecd874ef{\npadding:0px 28px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-lekxg-8f2cdd37d8613fdae6ecb865ecd874ef av_one_fourth  avia-builder-el-11  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mp3l654z-377e0f7e15153c79295aaeea29bea2e5\">\n.avia-image-container.av-mp3l654z-377e0f7e15153c79295aaeea29bea2e5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mp3l654z-377e0f7e15153c79295aaeea29bea2e5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mp3l654z-377e0f7e15153c79295aaeea29bea2e5 av-styling- avia-align-center  avia-builder-el-12  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-2140 avia-img-lazy-loading-not-2140 avia_image ' src=\"https:\/\/digismarties.com\/wp-content\/uploads\/2026\/05\/blog-deco-right-1.svg\" alt='' title='blog-deco-right'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-3qydf8-dad34bf34b954fa76a16635b521a4d02 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_custom_layout  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2244'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2veed0-89a1a6a4ede11e086503a89e5a0941e2 av_one_full  avia-builder-el-14  avia-builder-el-no-sibling  first flex_column_div  '     ><div  class='av-alb-blogposts template-blog  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><article class=\"post-entry post-entry-type-standard post-entry-1 post-loop-1 post-parity-odd single-big  post-1 post type-post status-publish format-standard hentry category-uncategorized\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"blog-meta\"><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\" aria-label=\"Post: Hello world!\"><div class=\"av-heading-wrapper\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/digismarties.com\/?cat=1\" rel=\"tag\">Uncategorized<\/a><\/span><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/digismarties.com\/?p=1\" rel=\"bookmark\" title=\"Permanent Link: Hello world!\">Hello world!<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><\/div><\/header><span class=\"av-vertical-delimiter\"><\/span><div class=\"entry-content\"  itemprop=\"text\" ><p>Welcome to WordPress. This is your first post. Edit or delete it, then start writing!<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/digismarties.com\/?p=1\" class=\"more-link\">Read more<span class='more-link-arrow avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" role=\"graphics-symbol\" aria-hidden=\"true\">\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><\/span><\/a><\/div>\n<\/div><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2026-10-06T23:08:52+00:00\" >October 6, 2026<\/time><span class=\"text-sep\">\/<\/span><span class=\"comment-container minor-meta\"><a href=\"https:\/\/digismarties.com\/?p=1#comments\" class=\"comments-link\" >1 Comment<\/a><\/span><span class=\"text-sep\">\/<\/span><span class=\"blog-author minor-meta\">by <span class=\"entry-author-link\"  itemprop=\"author\" ><span class=\"author\"><span class=\"fn\"><a href=\"https:\/\/digismarties.com\/?author=1\" rel=\"author\">kuwaitigenius@gmail.com<\/a><\/span><\/span><\/span><\/span><\/span><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class=\"post_author_timeline\"><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/digismarties.com\/wp-content\/uploads\/2026\/10\/website1-300x203.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>0<\/span>\n\t\t\t\t\t\t<span itemprop='width'>0<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>kuwaitigenius@gmail.com<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/digismarties.com\/wp-content\/uploads\/2026\/10\/website1-300x203.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>kuwaitigenius@gmail.com<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-10-06T23:08:52+00:00\" >2026-10-06 23:08:52<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-10-06 23:08:52<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Hello world!<\/span><\/span><\/span><\/article><article class=\"post-entry post-entry-type-standard post-entry-799 post-loop-2 post-parity-even single-big with-slider post-799 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"blog-meta\"><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\" aria-label=\"Post: The honest cost of unintentional design\"><div class=\"av-heading-wrapper\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/digismarties.com\/?cat=5\" rel=\"tag\">Strategy<\/a><\/span><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/digismarties.com\/?p=799\" rel=\"bookmark\" title=\"Permanent Link: The honest cost of unintentional design\">The honest cost of unintentional design<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><\/div><\/header><span class=\"av-vertical-delimiter\"><\/span><div class=\"big-preview single-big\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><a href=\"https:\/\/digismarties.com\/?p=799\"  title=\"cover-the-honest-cost-of-unintentional-design\" ><img decoding=\"async\" loading=\"lazy\" width=\"1\" height=\"1\" src=\"https:\/\/digismarties.com\/wp-content\/uploads\/2026\/04\/cover-the-honest-cost-of-cheap-design-1.svg\" class=\"wp-image-2240 avia-img-lazy-loading-2240 attachment-entry_without_sidebar size-entry_without_sidebar wp-post-image\" alt=\"\" \/><\/a><\/div><div class=\"entry-content\"  itemprop=\"text\" ><p>A $5,000 logo isn&#8217;t cheap if it costs you twelve months of repositioning. The hidden bill from &#8220;good enough&#8221; branding.<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/digismarties.com\/?p=799\" class=\"more-link\">Read more<span class='more-link-arrow avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" role=\"graphics-symbol\" aria-hidden=\"true\">\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><\/span><\/a><\/div>\n<\/div><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2026-04-22T09:30:00+00:00\" >April 22, 2026<\/time><span class=\"text-sep\">\/<\/span><span class=\"comment-container minor-meta\"><a href=\"https:\/\/digismarties.com\/?p=799#respond\" class=\"comments-link\" >0 Comments<\/a><\/span><span class=\"text-sep\">\/<\/span><span class=\"blog-author minor-meta\">by <span class=\"entry-author-link\"  itemprop=\"author\" ><span class=\"author\"><span class=\"fn\"><a href=\"https:\/\/digismarties.com\/?author=1\" rel=\"author\">kuwaitigenius@gmail.com<\/a><\/span><\/span><\/span><\/span><\/span><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class=\"post_author_timeline\"><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/digismarties.com\/wp-content\/uploads\/2026\/04\/cover-the-honest-cost-of-cheap-design-1.svg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>0<\/span>\n\t\t\t\t\t\t<span itemprop='width'>0<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>kuwaitigenius@gmail.com<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/digismarties.com\/wp-content\/uploads\/2026\/10\/website1-300x203.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>kuwaitigenius@gmail.com<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-04-22T09:30:00+00:00\" >2026-04-22 09:30:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-04-22 09:30:00<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>The honest cost of unintentional design<\/span><\/span><\/span><\/article><article class=\"post-entry post-entry-type-standard post-entry-801 post-loop-3 post-parity-odd single-big with-slider post-801 post type-post status-publish format-standard has-post-thumbnail hentry category-process\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"blog-meta\"><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\" aria-label=\"Post: What we learned shipping eight brands in twelve months\"><div class=\"av-heading-wrapper\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/digismarties.com\/?cat=4\" rel=\"tag\">Process<\/a><\/span><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/digismarties.com\/?p=801\" rel=\"bookmark\" title=\"Permanent Link: What we learned shipping eight brands in twelve months\">What we learned shipping eight brands in twelve months<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><\/div><\/header><span class=\"av-vertical-delimiter\"><\/span><div class=\"big-preview single-big\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><a href=\"https:\/\/digismarties.com\/?p=801\"  title=\"cover-shipping-eight-brands-in-twelve-months\" ><img decoding=\"async\" loading=\"lazy\" width=\"1\" height=\"1\" src=\"https:\/\/digismarties.com\/wp-content\/uploads\/2026\/04\/cover-shipping-eight-brands-in-twelve-months-1.svg\" class=\"wp-image-2238 avia-img-lazy-loading-2238 attachment-entry_without_sidebar size-entry_without_sidebar wp-post-image\" alt=\"\" \/><\/a><\/div><div class=\"entry-content\"  itemprop=\"text\" ><p>A small team. Eight Series A clients. Twelve months. The process tightness that made it possible \u2014 and the things that broke.<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/digismarties.com\/?p=801\" class=\"more-link\">Read more<span class='more-link-arrow avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" role=\"graphics-symbol\" aria-hidden=\"true\">\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><\/span><\/a><\/div>\n<\/div><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2026-04-15T11:00:00+00:00\" >April 15, 2026<\/time><span class=\"text-sep\">\/<\/span><span class=\"comment-container minor-meta\"><a href=\"https:\/\/digismarties.com\/?p=801#respond\" class=\"comments-link\" >0 Comments<\/a><\/span><span class=\"text-sep\">\/<\/span><span class=\"blog-author minor-meta\">by <span class=\"entry-author-link\"  itemprop=\"author\" ><span class=\"author\"><span class=\"fn\"><a href=\"https:\/\/digismarties.com\/?author=1\" rel=\"author\">kuwaitigenius@gmail.com<\/a><\/span><\/span><\/span><\/span><\/span><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class=\"post_author_timeline\"><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/digismarties.com\/wp-content\/uploads\/2026\/04\/cover-shipping-eight-brands-in-twelve-months-1.svg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>0<\/span>\n\t\t\t\t\t\t<span itemprop='width'>0<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>kuwaitigenius@gmail.com<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/digismarties.com\/wp-content\/uploads\/2026\/10\/website1-300x203.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>kuwaitigenius@gmail.com<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-04-15T11:00:00+00:00\" >2026-04-15 11:00:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-04-15 11:00:00<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>What we learned shipping eight brands in twelve months<\/span><\/span><\/span><\/article><article class=\"post-entry post-entry-type-standard post-entry-803 post-loop-4 post-parity-even single-big with-slider post-803 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"blog-meta\"><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\" aria-label=\"Post: Stop hiring agencies. Hire studios.\"><div class=\"av-heading-wrapper\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/digismarties.com\/?cat=5\" rel=\"tag\">Strategy<\/a><\/span><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/digismarties.com\/?p=803\" rel=\"bookmark\" title=\"Permanent Link: Stop hiring agencies. Hire studios.\">Stop hiring agencies. Hire studios.<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><\/div><\/header><span class=\"av-vertical-delimiter\"><\/span><div class=\"big-preview single-big\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><a href=\"https:\/\/digismarties.com\/?p=803\"  title=\"cover-stop-hiring-agencies-hire-studios\" ><img decoding=\"async\" loading=\"lazy\" width=\"1\" height=\"1\" src=\"https:\/\/digismarties.com\/wp-content\/uploads\/2026\/04\/cover-stop-hiring-agencies-hire-studios-1.svg\" class=\"wp-image-2239 avia-img-lazy-loading-2239 attachment-entry_without_sidebar size-entry_without_sidebar wp-post-image\" alt=\"\" \/><\/a><\/div><div class=\"entry-content\"  itemprop=\"text\" ><p>The structural difference between a fifty-person agency and a six-person studio. Why one of them is a much better deal for early-stage companies.<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/digismarties.com\/?p=803\" class=\"more-link\">Read more<span class='more-link-arrow avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" role=\"graphics-symbol\" aria-hidden=\"true\">\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><\/span><\/a><\/div>\n<\/div><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2026-04-08T14:15:00+00:00\" >April 8, 2026<\/time><span class=\"text-sep\">\/<\/span><span class=\"comment-container minor-meta\"><a href=\"https:\/\/digismarties.com\/?p=803#respond\" class=\"comments-link\" >0 Comments<\/a><\/span><span class=\"text-sep\">\/<\/span><span class=\"blog-author minor-meta\">by <span class=\"entry-author-link\"  itemprop=\"author\" ><span class=\"author\"><span class=\"fn\"><a href=\"https:\/\/digismarties.com\/?author=1\" rel=\"author\">kuwaitigenius@gmail.com<\/a><\/span><\/span><\/span><\/span><\/span><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class=\"post_author_timeline\"><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/digismarties.com\/wp-content\/uploads\/2026\/04\/cover-stop-hiring-agencies-hire-studios-1.svg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>0<\/span>\n\t\t\t\t\t\t<span itemprop='width'>0<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>kuwaitigenius@gmail.com<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/digismarties.com\/wp-content\/uploads\/2026\/10\/website1-300x203.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>kuwaitigenius@gmail.com<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-04-08T14:15:00+00:00\" >2026-04-08 14:15:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-04-08 14:15:00<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Stop hiring agencies. Hire studios.<\/span><\/span><\/span><\/article><article class=\"post-entry post-entry-type-standard post-entry-805 post-loop-5 post-parity-odd single-big with-slider post-805 post type-post status-publish format-standard has-post-thumbnail hentry category-process\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"blog-meta\"><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\" aria-label=\"Post: Why we kill 30% of the ideas we love\"><div class=\"av-heading-wrapper\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/digismarties.com\/?cat=4\" rel=\"tag\">Process<\/a><\/span><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/digismarties.com\/?p=805\" rel=\"bookmark\" title=\"Permanent Link: Why we kill 30% of the ideas we love\">Why we kill 30% of the ideas we love<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><\/div><\/header><span class=\"av-vertical-delimiter\"><\/span><div class=\"big-preview single-big\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><a href=\"https:\/\/digismarties.com\/?p=805\"  title=\"cover-why-we-kill-thirty-percent-of-the-ideas-we-love\" ><img decoding=\"async\" loading=\"lazy\" width=\"1\" height=\"1\" src=\"https:\/\/digismarties.com\/wp-content\/uploads\/2026\/04\/cover-why-we-kill-thirty-percent-of-the-ideas-we-love-1.svg\" class=\"wp-image-2242 avia-img-lazy-loading-2242 attachment-entry_without_sidebar size-entry_without_sidebar wp-post-image\" alt=\"\" \/><\/a><\/div><div class=\"entry-content\"  itemprop=\"text\" ><p>Internal review is the difference between work we ship and work we wish we hadn&#8217;t. The cull rate that shapes the studio.<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/digismarties.com\/?p=805\" class=\"more-link\">Read more<span class='more-link-arrow avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" role=\"graphics-symbol\" aria-hidden=\"true\">\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><\/span><\/a><\/div>\n<\/div><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2026-03-30T10:00:00+00:00\" >March 30, 2026<\/time><span class=\"text-sep\">\/<\/span><span class=\"comment-container minor-meta\"><a href=\"https:\/\/digismarties.com\/?p=805#respond\" class=\"comments-link\" >0 Comments<\/a><\/span><span class=\"text-sep\">\/<\/span><span class=\"blog-author minor-meta\">by <span class=\"entry-author-link\"  itemprop=\"author\" ><span class=\"author\"><span class=\"fn\"><a href=\"https:\/\/digismarties.com\/?author=1\" rel=\"author\">kuwaitigenius@gmail.com<\/a><\/span><\/span><\/span><\/span><\/span><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class=\"post_author_timeline\"><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/digismarties.com\/wp-content\/uploads\/2026\/04\/cover-why-we-kill-thirty-percent-of-the-ideas-we-love-1.svg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>0<\/span>\n\t\t\t\t\t\t<span itemprop='width'>0<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>kuwaitigenius@gmail.com<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/digismarties.com\/wp-content\/uploads\/2026\/10\/website1-300x203.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>kuwaitigenius@gmail.com<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-30T10:00:00+00:00\" >2026-03-30 10:00:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-03-30 10:00:00<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Why we kill 30% of the ideas we love<\/span><\/span><\/span><\/article><article class=\"post-entry post-entry-type-standard post-entry-807 post-loop-6 post-parity-even single-big with-slider post-807 post type-post status-publish format-standard has-post-thumbnail hentry category-brand\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"blog-meta\"><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\" aria-label=\"Post: The brand systems we wish more founders understood\"><div class=\"av-heading-wrapper\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/digismarties.com\/?cat=2\" rel=\"tag\">Brand<\/a><\/span><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/digismarties.com\/?p=807\" rel=\"bookmark\" title=\"Permanent Link: The brand systems we wish more founders understood\">The brand systems we wish more founders understood<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><\/div><\/header><span class=\"av-vertical-delimiter\"><\/span><div class=\"big-preview single-big\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><a href=\"https:\/\/digismarties.com\/?p=807\"  title=\"cover-brand-systems-founders-should-understand\" ><img decoding=\"async\" loading=\"lazy\" width=\"1\" height=\"1\" src=\"https:\/\/digismarties.com\/wp-content\/uploads\/2026\/04\/cover-brand-systems-founders-should-understand-1.svg\" class=\"wp-image-2235 avia-img-lazy-loading-2235 attachment-entry_without_sidebar size-entry_without_sidebar wp-post-image\" alt=\"\" \/><\/a><\/div><div class=\"entry-content\"  itemprop=\"text\" ><p>A logo is the artifact, not the system. What founders should expect from a real brand engagement, and what to ask for if you didn&#8217;t get it.<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/digismarties.com\/?p=807\" class=\"more-link\">Read more<span class='more-link-arrow avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" role=\"graphics-symbol\" aria-hidden=\"true\">\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><\/span><\/a><\/div>\n<\/div><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2026-03-22T13:30:00+00:00\" >March 22, 2026<\/time><span class=\"text-sep\">\/<\/span><span class=\"comment-container minor-meta\"><a href=\"https:\/\/digismarties.com\/?p=807#respond\" class=\"comments-link\" >0 Comments<\/a><\/span><span class=\"text-sep\">\/<\/span><span class=\"blog-author minor-meta\">by <span class=\"entry-author-link\"  itemprop=\"author\" ><span class=\"author\"><span class=\"fn\"><a href=\"https:\/\/digismarties.com\/?author=1\" rel=\"author\">kuwaitigenius@gmail.com<\/a><\/span><\/span><\/span><\/span><\/span><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class=\"post_author_timeline\"><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/digismarties.com\/wp-content\/uploads\/2026\/04\/cover-brand-systems-founders-should-understand-1.svg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>0<\/span>\n\t\t\t\t\t\t<span itemprop='width'>0<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>kuwaitigenius@gmail.com<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/digismarties.com\/wp-content\/uploads\/2026\/10\/website1-300x203.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>kuwaitigenius@gmail.com<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-22T13:30:00+00:00\" >2026-03-22 13:30:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-03-22 13:30:00<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>The brand systems we wish more founders understood<\/span><\/span><\/span><\/article><article class=\"post-entry post-entry-type-standard post-entry-809 post-loop-7 post-parity-odd single-big with-slider post-809 post type-post status-publish format-standard has-post-thumbnail hentry category-web\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"blog-meta\"><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\" aria-label=\"Post: Web Vitals are a deliverable, not an afterthought\"><div class=\"av-heading-wrapper\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/digismarties.com\/?cat=7\" rel=\"tag\">Web<\/a><\/span><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/digismarties.com\/?p=809\" rel=\"bookmark\" title=\"Permanent Link: Web Vitals are a deliverable, not an afterthought\">Web Vitals are a deliverable, not an afterthought<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><\/div><\/header><span class=\"av-vertical-delimiter\"><\/span><div class=\"big-preview single-big\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><a href=\"https:\/\/digismarties.com\/?p=809\"  title=\"cover-web-vitals-are-a-deliverable\" ><img decoding=\"async\" loading=\"lazy\" width=\"1\" height=\"1\" src=\"https:\/\/digismarties.com\/wp-content\/uploads\/2026\/04\/cover-web-vitals-are-a-deliverable-1.svg\" class=\"wp-image-2241 avia-img-lazy-loading-2241 attachment-entry_without_sidebar size-entry_without_sidebar wp-post-image\" alt=\"\" \/><\/a><\/div><div class=\"entry-content\"  itemprop=\"text\" ><p>Performance shapes design decisions long before the developer takes over. How we measure on the way in, not at the end.<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/digismarties.com\/?p=809\" class=\"more-link\">Read more<span class='more-link-arrow avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" role=\"graphics-symbol\" aria-hidden=\"true\">\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><\/span><\/a><\/div>\n<\/div><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2026-03-12T10:45:00+00:00\" >March 12, 2026<\/time><span class=\"text-sep\">\/<\/span><span class=\"comment-container minor-meta\"><a href=\"https:\/\/digismarties.com\/?p=809#respond\" class=\"comments-link\" >0 Comments<\/a><\/span><span class=\"text-sep\">\/<\/span><span class=\"blog-author minor-meta\">by <span class=\"entry-author-link\"  itemprop=\"author\" ><span class=\"author\"><span class=\"fn\"><a href=\"https:\/\/digismarties.com\/?author=1\" rel=\"author\">kuwaitigenius@gmail.com<\/a><\/span><\/span><\/span><\/span><\/span><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class=\"post_author_timeline\"><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/digismarties.com\/wp-content\/uploads\/2026\/04\/cover-web-vitals-are-a-deliverable-1.svg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>0<\/span>\n\t\t\t\t\t\t<span itemprop='width'>0<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>kuwaitigenius@gmail.com<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/digismarties.com\/wp-content\/uploads\/2026\/10\/website1-300x203.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>kuwaitigenius@gmail.com<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-12T10:45:00+00:00\" >2026-03-12 10:45:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-03-12 10:45:00<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Web Vitals are a deliverable, not an afterthought<\/span><\/span><\/span><\/article><article class=\"post-entry post-entry-type-standard post-entry-811 post-loop-8 post-parity-even post-entry-last single-big with-slider post-811 post type-post status-publish format-standard has-post-thumbnail hentry category-motion\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"blog-meta\"><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\" aria-label=\"Post: Motion design isn&#8217;t decoration \u2014 it&#8217;s hierarchy\"><div class=\"av-heading-wrapper\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/digismarties.com\/?cat=3\" rel=\"tag\">Motion<\/a><\/span><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/digismarties.com\/?p=811\" rel=\"bookmark\" title=\"Permanent Link: Motion design isn&#8217;t decoration \u2014 it&#8217;s hierarchy\">Motion design isn&#8217;t decoration \u2014 it&#8217;s hierarchy<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><\/div><\/header><span class=\"av-vertical-delimiter\"><\/span><div class=\"big-preview single-big\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><a href=\"https:\/\/digismarties.com\/?p=811\"  title=\"cover-motion-design-is-hierarchy\" ><img decoding=\"async\" loading=\"lazy\" width=\"1\" height=\"1\" src=\"https:\/\/digismarties.com\/wp-content\/uploads\/2026\/04\/cover-motion-design-is-hierarchy-1.svg\" class=\"wp-image-2237 avia-img-lazy-loading-2237 attachment-entry_without_sidebar size-entry_without_sidebar wp-post-image\" alt=\"\" \/><\/a><\/div><div class=\"entry-content\"  itemprop=\"text\" ><p>The principles behind our motion system. Why every animation answers a question about importance, not delight.<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/digismarties.com\/?p=811\" class=\"more-link\">Read more<span class='more-link-arrow avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" role=\"graphics-symbol\" aria-hidden=\"true\">\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><\/span><\/a><\/div>\n<\/div><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2026-03-04T15:20:00+00:00\" >March 4, 2026<\/time><span class=\"text-sep\">\/<\/span><span class=\"comment-container minor-meta\"><a href=\"https:\/\/digismarties.com\/?p=811#respond\" class=\"comments-link\" >0 Comments<\/a><\/span><span class=\"text-sep\">\/<\/span><span class=\"blog-author minor-meta\">by <span class=\"entry-author-link\"  itemprop=\"author\" ><span class=\"author\"><span class=\"fn\"><a href=\"https:\/\/digismarties.com\/?author=1\" rel=\"author\">kuwaitigenius@gmail.com<\/a><\/span><\/span><\/span><\/span><\/span><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class=\"post_author_timeline\"><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/digismarties.com\/wp-content\/uploads\/2026\/04\/cover-motion-design-is-hierarchy-1.svg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>0<\/span>\n\t\t\t\t\t\t<span itemprop='width'>0<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>kuwaitigenius@gmail.com<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/digismarties.com\/wp-content\/uploads\/2026\/10\/website1-300x203.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>kuwaitigenius@gmail.com<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-03-04T15:20:00+00:00\" >2026-03-04 15:20:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-03-04 15:20:00<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Motion design isn&#8217;t decoration \u2014 it&#8217;s hierarchy<\/span><\/span><\/span><\/article><div class='single-big'><nav class='pagination'><span class='pagination-meta'>Page 1 of 2<\/span><span class='current'>1<\/span><a href='https:\/\/digismarties.com\/index.php?rest_route=%2Fwp%2Fv2%2Fpages%2F2244&#038;paged=2' class='inactive next_page' >2<\/a><\/nav>\n<\/div><\/div><\/div>[av_section min_height='' min_height_pc='55' min_height_px='500px' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' padding='huge' custom_margin='0px' custom_margin_sync='true' av-desktop-custom_margin='' av-desktop-custom_margin_sync='true' av-medium-custom_margin='' av-medium-custom_margin_sync='true' av-small-custom_margin='' av-small-custom_margin_sync='true' av-mini-custom_margin='' av-mini-custom_margin_sync='true' svg_div_top='' svg_div_top_color='#333333' 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fold_btn_bg_color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-btn-text='' fold_timer='' z_index_fold='' css_position_z_index='' av-desktop-css_position_z_index='' av-medium-css_position_z_index='' av-small-css_position_z_index='' av-mini-css_position_z_index='' id='' custom_class='' template_class='' aria_label='' element_template='' one_element_template='' av_element_hidden_in_editor='0' av_uid='av-mp049wti' sc_version='1.0']\n[av_one_full first vertical_alignment='av-align-middle' space='' margin='0px' padding='0px,12%,0px,12%' border='' border_color='' radius='' background_color='' src='' animation='bottom-to-top' mobile='' mobile_breaking='av-break-at-tablet' av_uid='av-1s0s1y']\n    [av_textblock size='12' font_color='custom' color='#e84a5f' align='center' class='' id='' av_uid='av-1lnszy']<p style=\"text-align: center;\">READY WHEN YOU ARE<\/p>[\/av_textblock]\n    [av_hr height='28' class='invisible' av_uid='av-1g0rl2']\n    [av_heading tag='h2' padding='0' heading='Let\u2019s build something brilliant.' color='custom-color-heading' custom_font='#ffffff' size='84' av-medium-font-size-title='60' av-small-font-size-title='42' av-mini-font-size-title='34' align='center' seperator_color='#08080f' style='blockquote modern-quote modern-centered' margin='0px,0px,0px,0px' class='' id='' av_uid='av-18d8lq'][\/av_heading]\n    [av_hr height='24' class='invisible' av_uid='av-13ug9i']\n    [av_textblock size='18' font_color='custom' color='rgba(255,255,255,0.62)' align='center' class='' id='' av-medium-font-size='17' av-small-font-size='16' av_uid='av-xribi']<p style=\"text-align: center;\">Limited engagements per quarter. Tell us what you're building and we'll tell you if we're a fit.<\/p>[\/av_textblock]\n    [av_hr height='44' class='invisible' av_uid='av-tiilq']\n    [av_buttonrow alignment='center' button_spacing='14' button_spacing_unit='px' av_uid='av-jp5xa']\n      [av_buttonrow_item label='Start a project' link='page,183' link_target='' size='x-large' label_display='' icon_select='no' icon='ue800' font='entypo-fontello' color='custom' custom_bg='#e84a5f' custom_font='#ffffff' av_uid='av-g1geu'][\/av_buttonrow_item]\n      [av_buttonrow_item label='See our work' link='page,181' link_target='' size='x-large' label_display='' icon_select='no' icon='ue800' font='entypo-fontello' color='custom' custom_bg='rgba(255,255,255,0.06)' custom_font='rgba(255,255,255,0.85)' av_uid='av-atzye'][\/av_buttonrow_item]\n    [\/av_buttonrow]\n  [\/av_one_full]\n[\/av_section]\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2244","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/digismarties.com\/index.php?rest_route=\/wp\/v2\/pages\/2244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digismarties.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digismarties.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digismarties.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digismarties.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2244"}],"version-history":[{"count":0,"href":"https:\/\/digismarties.com\/index.php?rest_route=\/wp\/v2\/pages\/2244\/revisions"}],"wp:attachment":[{"href":"https:\/\/digismarties.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}