{"id":630,"date":"2026-05-01T06:03:41","date_gmt":"2026-05-01T06:03:41","guid":{"rendered":"http:\/\/localhost:7082\/portfolio-item\/forma-dark\/"},"modified":"2026-05-01T06:03:41","modified_gmt":"2026-05-01T06:03:41","slug":"forma","status":"publish","type":"portfolio","link":"https:\/\/digismarties.com\/?portfolio=forma","title":{"rendered":"Forma"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-s1-51804cab4e3e0ce7408110305839b81e\">\n.avia-section.p630-s1-51804cab4e3e0ce7408110305839b81e{\nbackground-color:#f7f7fa;\nbackground-image:unset;\n}\n<\/style>\n<div id='portfolio-hero'  class='avia-section p630-s1-51804cab4e3e0ce7408110305839b81e main_color avia-section-huge avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-630'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-eyebrow-row-59efc13d42a48f3eba60a3e87f05fdb4\">\n.flex_column.p630-eyebrow-row-59efc13d42a48f3eba60a3e87f05fdb4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column p630-eyebrow-row-59efc13d42a48f3eba60a3e87f05fdb4 av_one_full  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-eyebrow-278a38d403679c855d647054585d2a8a\">\n#top .av_textblock_section.p630-eyebrow-278a38d403679c855d647054585d2a8a .avia_textblock{\nfont-size:10px;\ncolor:#e84a5f;\n}\n<\/style>\n<section  class='av_textblock_section p630-eyebrow-278a38d403679c855d647054585d2a8a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>FINTECH \u2014 2024<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-hero-left-d566fafb6e314b7fed968d1d03eb92f8\">\n.flex_column.p630-hero-left-d566fafb6e314b7fed968d1d03eb92f8{\npadding:0px 52px 0px 0px;\n}\n<\/style>\n<div  class='flex_column p630-hero-left-d566fafb6e314b7fed968d1d03eb92f8 av_two_third  avia-builder-el-3  el_after_av_one_full  el_before_av_one_third  first av-break-at-tablet flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-h1-de8369c3aaf1c2fdbd2442885c909bce\">\n#top .av-special-heading.p630-h1-de8369c3aaf1c2fdbd2442885c909bce{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#0a0a14;\n}\nbody .av-special-heading.p630-h1-de8369c3aaf1c2fdbd2442885c909bce .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p630-h1-de8369c3aaf1c2fdbd2442885c909bce .av-special-heading-tag{\nfont-size:88px;\n}\n.av-special-heading.p630-h1-de8369c3aaf1c2fdbd2442885c909bce .special-heading-inner-border{\nborder-color:#f7f7fa;\n}\n.av-special-heading.p630-h1-de8369c3aaf1c2fdbd2442885c909bce .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p630-h1-de8369c3aaf1c2fdbd2442885c909bce .av-special-heading-tag .heading-wrap:before{\nborder-color:#f7f7fa;\n}\nbody .av-special-heading.p630-h1-de8369c3aaf1c2fdbd2442885c909bce .av-special-heading-tag .heading-wrap:after{\nborder-color:#f7f7fa;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.p630-h1-de8369c3aaf1c2fdbd2442885c909bce .av-special-heading-tag{\nfont-size:60px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.p630-h1-de8369c3aaf1c2fdbd2442885c909bce .av-special-heading-tag{\nfont-size:42px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.p630-h1-de8369c3aaf1c2fdbd2442885c909bce .av-special-heading-tag{\nfont-size:32px;\n}\n}\n<\/style>\n<div  class='av-special-heading p630-h1-de8369c3aaf1c2fdbd2442885c909bce av-special-heading-h1 custom-color-heading  avia-builder-el-4  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Forma<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-sp1-e81ff834faf258c64f0f6a764ad2243d\">\n#top .hr.hr-invisible.p630-sp1-e81ff834faf258c64f0f6a764ad2243d{\nheight:20px;\n}\n<\/style>\n<div  class='hr p630-sp1-e81ff834faf258c64f0f6a764ad2243d hr-invisible  avia-builder-el-5  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-tagline-f5edf1d8baa13375a75eca3dfbb45776\">\n#top .av_textblock_section.p630-tagline-f5edf1d8baa13375a75eca3dfbb45776 .avia_textblock{\nfont-size:20px;\ncolor:rgba(10,10,20,0.58);\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .av_textblock_section.p630-tagline-f5edf1d8baa13375a75eca3dfbb45776 .avia_textblock{\nfont-size:18px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.p630-tagline-f5edf1d8baa13375a75eca3dfbb45776 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.p630-tagline-f5edf1d8baa13375a75eca3dfbb45776 .avia_textblock{\nfont-size:16px;\n}\n}\n<\/style>\n<section  class='av_textblock_section p630-tagline-f5edf1d8baa13375a75eca3dfbb45776 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>A wordmark that founded a company.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-brief-bb85d58ffdd12a80316067c2bbee3f06\">\n#top .av_textblock_section.p630-brief-bb85d58ffdd12a80316067c2bbee3f06 .avia_textblock{\nfont-size:16px;\ncolor:rgba(10,10,20,0.42);\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .av_textblock_section.p630-brief-bb85d58ffdd12a80316067c2bbee3f06 .avia_textblock{\nfont-size:15px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.p630-brief-bb85d58ffdd12a80316067c2bbee3f06 .avia_textblock{\nfont-size:14px;\n}\n}\n<\/style>\n<section  class='av_textblock_section p630-brief-bb85d58ffdd12a80316067c2bbee3f06 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Forma raised their seed round with a deck and a domain. Before they had a product in market, they needed a brand that could close enterprise pilots \u2014 one that looked like it belonged in a CFO&#8217;s inbox.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-hero-right-a2053fa55c8b116da52b33d3ac31a990\">\n.flex_column.p630-hero-right-a2053fa55c8b116da52b33d3ac31a990{\nborder-width:1px;\nborder-color:#d4d4e2;\nborder-style:solid;\nborder-radius:12px 12px 12px 12px;\npadding:32px 32px 32px 32px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column p630-hero-right-a2053fa55c8b116da52b33d3ac31a990 av_one_third  avia-builder-el-8  el_after_av_two_third  avia-builder-el-last  av-break-at-tablet flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ring-8f91427c42ee09500eadb7533548c1d8\">\n.avia-image-container.p630-ring-8f91427c42ee09500eadb7533548c1d8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.p630-ring-8f91427c42ee09500eadb7533548c1d8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container p630-ring-8f91427c42ee09500eadb7533548c1d8 av-styling- avia-align-center  avia-builder-el-9  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2175 avia-img-lazy-loading-not-2175 avia_image ' src=\"https:\/\/digismarties.com\/wp-content\/uploads\/2026\/05\/outcome-forma-1.svg\" alt='' title='outcome-forma'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ring-sp-246cd1fb48a94f2e3632de870ab0de7d\">\n#top .hr.hr-invisible.p630-ring-sp-246cd1fb48a94f2e3632de870ab0de7d{\nheight:16px;\n}\n<\/style>\n<div  class='hr p630-ring-sp-246cd1fb48a94f2e3632de870ab0de7d hr-invisible  avia-builder-el-10  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-res-lbl-d0515f08ac9a4793fa8f620e6c2bdca7\">\n#top .av_textblock_section.p630-res-lbl-d0515f08ac9a4793fa8f620e6c2bdca7 .avia_textblock{\nfont-size:10px;\ncolor:rgba(10,10,20,0.38);\n}\n<\/style>\n<section  class='av_textblock_section p630-res-lbl-d0515f08ac9a4793fa8f620e6c2bdca7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>OUTCOME<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-res-val-bb7aaba1e1fb950c49edc09957bfd30f\">\n#top .av_textblock_section.p630-res-val-bb7aaba1e1fb950c49edc09957bfd30f .avia_textblock{\nfont-size:14px;\ncolor:#0a0a14;\n}\n<\/style>\n<section  class='av_textblock_section p630-res-val-bb7aaba1e1fb950c49edc09957bfd30f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>240% higher brand recall \u2014 3\u00d7 increase in pilot-to-close rate<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-s2-1d001c64c696f5c6fddc847244c82977\">\n.avia-section.p630-s2-1d001c64c696f5c6fddc847244c82977{\nbackground-color:#f0f0f8;\nbackground-image:unset;\nposition:relative;\n}\n.avia-section.p630-s2-1d001c64c696f5c6fddc847244c82977 .avia-divider-svg-bottom svg{\nheight:50px;\nwidth:calc(100% + 1.3px);\nfill:#f7f7fa;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section p630-s2-1d001c64c696f5c6fddc847244c82977 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='avia-divider-svg avia-divider-svg-triangle avia-divider-svg-bottom avia-to-front avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path d=\"M500,98.9L0,6.1V0h1000v6.1L500,98.9z\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-630'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-cover-col-69b35b245c2c97834d5711aceca94cb8\">\n.flex_column.p630-cover-col-69b35b245c2c97834d5711aceca94cb8{\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column p630-cover-col-69b35b245c2c97834d5711aceca94cb8 av_one_full  avia-builder-el-14  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-cover-img-b118d18e3228d3a6f87e35d11278b692\">\n.avia-image-container.p630-cover-img-b118d18e3228d3a6f87e35d11278b692 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.p630-cover-img-b118d18e3228d3a6f87e35d11278b692 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container p630-cover-img-b118d18e3228d3a6f87e35d11278b692 av-styling- avia-align-  avia-builder-el-15  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-2281 avia-img-lazy-loading-not-2281 avia_image ' src=\"https:\/\/digismarties.com\/wp-content\/uploads\/2026\/05\/work-forma-light-1.svg\" alt='' title='work-forma-light'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-meta-sec-36bf3db9bc3a09fe10706f9aa5c1b002\">\n.avia-section.p630-meta-sec-36bf3db9bc3a09fe10706f9aa5c1b002{\nbackground-color:#f7f7fa;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section p630-meta-sec-36bf3db9bc3a09fe10706f9aa5c1b002 custom avia-section-default avia-no-border-styling  avia-builder-el-16  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-630'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-meta-sp-725b5ed585f7c943e9f1f044d054b449\">\n#top .hr.hr-invisible.p630-meta-sp-725b5ed585f7c943e9f1f044d054b449{\nheight:80px;\n}\n<\/style>\n<div  class='hr p630-meta-sp-725b5ed585f7c943e9f1f044d054b449 hr-invisible  avia-builder-el-17  el_before_av_one_fourth  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-meta-c1-ec258959e66a00f08809ceb8dc22ab93\">\n.flex_column.p630-meta-c1-ec258959e66a00f08809ceb8dc22ab93{\npadding:32px 24px 0px 0px;\n}\n<\/style>\n<div  class='flex_column p630-meta-c1-ec258959e66a00f08809ceb8dc22ab93 av_one_fourth  avia-builder-el-18  el_after_av_hr  el_before_av_one_fourth  first no_margin flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-meta-ib1-0249f8fa48a0c274ee11e71b33b6e5ed\">\n.iconbox.p630-meta-ib1-0249f8fa48a0c274ee11e71b33b6e5ed .iconbox_icon{\nbackground-color:#e84a5f;\nborder:1px solid #e84a5f;\ncolor:#ffffff;\n}\n.iconbox.p630-meta-ib1-0249f8fa48a0c274ee11e71b33b6e5ed .iconbox_icon.avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .iconbox.p630-meta-ib1-0249f8fa48a0c274ee11e71b33b6e5ed .iconbox_content_title{\nfont-size:11px;\ncolor:#e84a5f;\n}\n.iconbox.p630-meta-ib1-0249f8fa48a0c274ee11e71b33b6e5ed .iconbox_content_container{\nfont-size:16px;\ncolor:rgba(10,10,20,0.62);\n}\n<\/style>\n<article  class='iconbox iconbox_top p630-meta-ib1-0249f8fa48a0c274ee11e71b33b6e5ed av-no-box  avia-builder-el-19  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: YEAR\"><div class='iconbox_icon heading-color avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='calendar' data-av_iconset='svg_entypo-fontello' ><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29\" height=\"32\" viewBox=\"0 0 29 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\">\n<title id='av-svg-title-1'>Calendar<\/title>\n<desc id='av-svg-desc-1'>Calendar<\/desc>\n<path d=\"M25.6 4.8q1.344 0 2.272 0.928t0.928 2.272v19.2q0 1.28-0.928 2.24t-2.272 0.96h-22.4q-1.28 0-2.24-0.96t-0.96-2.24v-19.2q0-1.344 0.96-2.272t2.24-0.928h1.472v3.2h5.12v-3.2h9.28v3.2h5.12v-3.2h1.408zM25.6 27.2v-12.8h-22.4v12.8h22.4zM8.32 1.6v5.44h-2.24v-5.44h2.24zM22.72 1.6v5.44h-2.24v-5.44h2.24z\"><\/path>\n<\/svg><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >YEAR<\/h3><\/header><div class='iconbox_content_container av_inherit_color'  itemprop=\"text\" ><p>Launched in 2024<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-meta-c2-f5f13e64d0e71aba7b20dfc3744b7508\">\n.flex_column.p630-meta-c2-f5f13e64d0e71aba7b20dfc3744b7508{\npadding:32px 24px 0px 24px;\n}\n<\/style>\n<div  class='flex_column p630-meta-c2-f5f13e64d0e71aba7b20dfc3744b7508 av_one_fourth  avia-builder-el-20  el_after_av_one_fourth  el_before_av_one_fourth  no_margin flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-meta-ib2-503f2f37a844431338872f7ce1225da3\">\n.iconbox.p630-meta-ib2-503f2f37a844431338872f7ce1225da3 .iconbox_icon{\nbackground-color:#e84a5f;\nborder:1px solid #e84a5f;\ncolor:#ffffff;\n}\n.iconbox.p630-meta-ib2-503f2f37a844431338872f7ce1225da3 .iconbox_icon.avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .iconbox.p630-meta-ib2-503f2f37a844431338872f7ce1225da3 .iconbox_content_title{\nfont-size:11px;\ncolor:#e84a5f;\n}\n.iconbox.p630-meta-ib2-503f2f37a844431338872f7ce1225da3 .iconbox_content_container{\nfont-size:16px;\ncolor:rgba(10,10,20,0.62);\n}\n<\/style>\n<article  class='iconbox iconbox_top p630-meta-ib2-503f2f37a844431338872f7ce1225da3 av-no-box  avia-builder-el-21  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: ROLE\"><div class='iconbox_icon heading-color avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='user' data-av_iconset='svg_entypo-fontello' ><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"32\" viewBox=\"0 0 30 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\">\n<title id='av-svg-title-2'>User<\/title>\n<desc id='av-svg-desc-2'>User<\/desc>\n<path d=\"M23.552 23.104q6.528 2.304 6.528 3.904v3.392h-30.080v-3.392q0-1.6 6.528-3.904 3.008-1.088 4.096-2.208t1.088-3.040q0-0.704-0.704-1.568t-1.024-2.336q-0.064-0.384-0.288-0.576t-0.448-0.256-0.448-0.544-0.288-1.376q0-0.512 0.16-0.832t0.288-0.384l0.128-0.128q-0.256-1.6-0.384-2.816-0.128-1.728 1.312-3.584t5.024-1.856 5.056 1.856 1.28 3.584l-0.384 2.816q0.576 0.256 0.576 1.344-0.064 0.896-0.288 1.376t-0.448 0.544-0.448 0.256-0.288 0.576q-0.256 1.536-0.992 2.368t-0.736 1.536q0 1.92 1.12 3.040t4.064 2.208z\"><\/path>\n<\/svg><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >ROLE<\/h3><\/header><div class='iconbox_content_container av_inherit_color'  itemprop=\"text\" ><p>Lead Brand Designer<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-meta-c3-b2cd8038f3bc8a96e3e69d993bea20c5\">\n.flex_column.p630-meta-c3-b2cd8038f3bc8a96e3e69d993bea20c5{\npadding:32px 24px 0px 24px;\n}\n<\/style>\n<div  class='flex_column p630-meta-c3-b2cd8038f3bc8a96e3e69d993bea20c5 av_one_fourth  avia-builder-el-22  el_after_av_one_fourth  el_before_av_one_fourth  no_margin flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-meta-ib3-1bba5857513b3a5e3862bac5ad8638e4\">\n.iconbox.p630-meta-ib3-1bba5857513b3a5e3862bac5ad8638e4 .iconbox_icon{\nbackground-color:#e84a5f;\nborder:1px solid #e84a5f;\ncolor:#ffffff;\n}\n.iconbox.p630-meta-ib3-1bba5857513b3a5e3862bac5ad8638e4 .iconbox_icon.avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .iconbox.p630-meta-ib3-1bba5857513b3a5e3862bac5ad8638e4 .iconbox_content_title{\nfont-size:11px;\ncolor:#e84a5f;\n}\n.iconbox.p630-meta-ib3-1bba5857513b3a5e3862bac5ad8638e4 .iconbox_content_container{\nfont-size:16px;\ncolor:rgba(10,10,20,0.62);\n}\n<\/style>\n<article  class='iconbox iconbox_top p630-meta-ib3-1bba5857513b3a5e3862bac5ad8638e4 av-no-box  avia-builder-el-23  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: SERVICES\"><div class='iconbox_icon heading-color avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='briefcase' data-av_iconset='svg_entypo-fontello' ><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-3' aria-describedby='av-svg-desc-3' role=\"graphics-symbol\">\n<title id='av-svg-title-3'>Briefcase<\/title>\n<desc id='av-svg-desc-3'>Briefcase<\/desc>\n<path d=\"M14.592 16.768v3.2h-14.592q0.256-7.232 0.32-9.344 0.128-3.456 3.2-3.456h5.12q0.512-0.832 1.184-2.144t0.736-1.44q0.448-0.832 0.736-1.024t1.184-0.192h7.104q0.832 0 1.152 0.224t0.704 0.992q0.576 1.024 1.92 3.584h5.12q3.072 0 3.2 3.456l0.32 9.344h-14.528v-3.2h-2.88zM12.224 5.44l-0.896 1.728h9.344l-0.896-1.728q-0.448-0.832-1.344-0.832h-4.864q-0.896 0-1.344 0.832zM17.472 24.768v-3.2h13.76q-0.192 2.816-0.32 5.312-0.192 2.688-2.88 2.688h-24q-2.88 0-2.88-2.688l-0.32-5.312h13.76v3.2h2.88z\"><\/path>\n<\/svg><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >SERVICES<\/h3><\/header><div class='iconbox_content_container av_inherit_color'  itemprop=\"text\" ><p>Identity, Naming, Type<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-meta-c4-a21f9b2ab560776c9f8b7ae4d788ddcb\">\n.flex_column.p630-meta-c4-a21f9b2ab560776c9f8b7ae4d788ddcb{\npadding:32px 0px 0px 24px;\n}\n<\/style>\n<div  class='flex_column p630-meta-c4-a21f9b2ab560776c9f8b7ae4d788ddcb av_one_fourth  avia-builder-el-24  el_after_av_one_fourth  el_before_av_hr  no_margin flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-meta-ib4-6028147a8a66ede138c53e3c163fc382\">\n.iconbox.p630-meta-ib4-6028147a8a66ede138c53e3c163fc382 .iconbox_icon{\nbackground-color:#e84a5f;\nborder:1px solid #e84a5f;\ncolor:#ffffff;\n}\n.iconbox.p630-meta-ib4-6028147a8a66ede138c53e3c163fc382 .iconbox_icon.avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .iconbox.p630-meta-ib4-6028147a8a66ede138c53e3c163fc382 .iconbox_content_title{\nfont-size:11px;\ncolor:#e84a5f;\n}\n.iconbox.p630-meta-ib4-6028147a8a66ede138c53e3c163fc382 .iconbox_content_container{\nfont-size:16px;\ncolor:rgba(10,10,20,0.62);\n}\n<\/style>\n<article  class='iconbox iconbox_top p630-meta-ib4-6028147a8a66ede138c53e3c163fc382 av-no-box  avia-builder-el-25  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: INDUSTRY\"><div class='iconbox_icon heading-color avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='tag' data-av_iconset='svg_entypo-fontello' ><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31\" height=\"32\" viewBox=\"0 0 31 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-4' aria-describedby='av-svg-desc-4' role=\"graphics-symbol\">\n<title id='av-svg-title-4'>Tag<\/title>\n<desc id='av-svg-desc-4'>Tag<\/desc>\n<path d=\"M30.208 0.64q1.152 3.392-0.256 6.368t-4.096 5.024l0.576 0.768q0.512 0.896 0.192 1.728l-1.536 5.056q-0.384 0.96-1.152 1.472l-14.848 10.496q-1.344 0.96-2.048-0.128l-6.72-9.728q-0.384-0.576-0.288-1.248t0.672-1.056l14.848-10.496q0.832-0.576 1.728-0.576h5.056q0.96 0 1.536 0.832l0.896 1.28q5.376-4.16 3.648-9.152-0.32-0.896 0.576-1.28 1.024-0.256 1.216 0.64zM23.296 15.616q1.28-1.024 1.088-2.56l-1.024 0.512q-0.256 0.128-0.384 0.128-0.576 0-0.896-0.576-0.384-0.96 0.512-1.28l0.768-0.448q-1.536-1.088-2.944 0-0.896 0.576-1.088 1.632t0.448 1.952q0.576 0.832 1.632 1.024t1.888-0.384z\"><\/path>\n<\/svg><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >INDUSTRY<\/h3><\/header><div class='iconbox_content_container av_inherit_color'  itemprop=\"text\" ><p>Fintech Startup<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-meta-bot-4b2e13fc27a2a007f39570dac68275bd\">\n#top .hr.hr-invisible.p630-meta-bot-4b2e13fc27a2a007f39570dac68275bd{\nheight:80px;\n}\n<\/style>\n<div  class='hr p630-meta-bot-4b2e13fc27a2a007f39570dac68275bd hr-invisible  avia-builder-el-26  el_after_av_one_fourth  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-s3-1f7864b0ebd362d98060ae8bd72f4230\">\n.avia-section.p630-s3-1f7864b0ebd362d98060ae8bd72f4230{\nbackground-color:#f7f7fa;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section p630-s3-1f7864b0ebd362d98060ae8bd72f4230 main_color avia-section-large avia-no-border-styling  avia-builder-el-27  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-630'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-brief-text-2cd11b10c11cf4ba091c1f627e98b42b\">\n.flex_column.p630-brief-text-2cd11b10c11cf4ba091c1f627e98b42b{\npadding:0px 56px 0px 0px;\n}\n<\/style>\n<div  class='flex_column p630-brief-text-2cd11b10c11cf4ba091c1f627e98b42b av_two_third  avia-builder-el-28  el_before_av_one_third  avia-builder-el-first  first av-break-at-tablet flex_column_div av-animated-generic bottom-to-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-brief-lbl-16312c5ff686728827c272f74ab3115b\">\n#top .av_textblock_section.p630-brief-lbl-16312c5ff686728827c272f74ab3115b .avia_textblock{\nfont-size:10px;\ncolor:#e84a5f;\n}\n<\/style>\n<section  class='av_textblock_section p630-brief-lbl-16312c5ff686728827c272f74ab3115b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>THE BRIEF<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-brief-sp1-3113cb4b03e4e679be422540b8d3a31d\">\n#top .hr.hr-invisible.p630-brief-sp1-3113cb4b03e4e679be422540b8d3a31d{\nheight:20px;\n}\n<\/style>\n<div  class='hr p630-brief-sp1-3113cb4b03e4e679be422540b8d3a31d hr-invisible  avia-builder-el-30  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-brief-p1-55f4741a649921b7ae4de9bd19cb0d97\">\n#top .av_textblock_section.p630-brief-p1-55f4741a649921b7ae4de9bd19cb0d97 .avia_textblock{\nfont-size:17px;\ncolor:rgba(10,10,20,0.72);\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .av_textblock_section.p630-brief-p1-55f4741a649921b7ae4de9bd19cb0d97 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.p630-brief-p1-55f4741a649921b7ae4de9bd19cb0d97 .avia_textblock{\nfont-size:15px;\n}\n}\n<\/style>\n<section  class='av_textblock_section p630-brief-p1-55f4741a649921b7ae4de9bd19cb0d97 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Forma raised their seed round with a deck and a domain. Before they had a product in market, they needed a brand that could close enterprise pilots \u2014 one that looked like it belonged in a CFO&#8217;s inbox, not a startup accelerator.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-brief-sp2-37714577f6b35905c2e434554cb1769d\">\n#top .hr.hr-invisible.p630-brief-sp2-37714577f6b35905c2e434554cb1769d{\nheight:16px;\n}\n<\/style>\n<div  class='hr p630-brief-sp2-37714577f6b35905c2e434554cb1769d hr-invisible  avia-builder-el-32  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-brief-p2-3ea74e1beaeaf67c5b9c70e1a3dcf05f\">\n#top .av_textblock_section.p630-brief-p2-3ea74e1beaeaf67c5b9c70e1a3dcf05f .avia_textblock{\nfont-size:17px;\ncolor:rgba(10,10,20,0.48);\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .av_textblock_section.p630-brief-p2-3ea74e1beaeaf67c5b9c70e1a3dcf05f .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.p630-brief-p2-3ea74e1beaeaf67c5b9c70e1a3dcf05f .avia_textblock{\nfont-size:15px;\n}\n}\n<\/style>\n<section  class='av_textblock_section p630-brief-p2-3ea74e1beaeaf67c5b9c70e1a3dcf05f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>We designed a brand system that communicated precision and trust before a single word was read \u2014 a geometric wordmark, a typographic system, and a pitch deck that didn&#8217;t look like a pitch deck.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-meta-card-19ab5c880c4cc097e799faae934b45be\">\n.flex_column.p630-meta-card-19ab5c880c4cc097e799faae934b45be{\nborder-width:1px;\nborder-color:#d4d4e2;\nborder-style:solid;\nborder-radius:12px 12px 12px 12px;\npadding:36px 36px 36px 36px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column p630-meta-card-19ab5c880c4cc097e799faae934b45be av_one_third  avia-builder-el-34  el_after_av_two_third  avia-builder-el-last  av-break-at-tablet flex_column_div av-animated-generic bottom-to-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-mc-lbl1-d096491e4b28d8654025c7ac9a0dc377\">\n#top .av_textblock_section.p630-mc-lbl1-d096491e4b28d8654025c7ac9a0dc377 .avia_textblock{\nfont-size:10px;\ncolor:rgba(10,10,20,0.32);\n}\n<\/style>\n<section  class='av_textblock_section p630-mc-lbl1-d096491e4b28d8654025c7ac9a0dc377 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>YEAR<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-mc-sp1-2712c8409aa58ea5306d99475677596b\">\n#top .hr.hr-invisible.p630-mc-sp1-2712c8409aa58ea5306d99475677596b{\nheight:6px;\n}\n<\/style>\n<div  class='hr p630-mc-sp1-2712c8409aa58ea5306d99475677596b hr-invisible  avia-builder-el-36  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-mc-val1-36a5b435d2598d54f2074ea63deb71e2\">\n#top .av_textblock_section.p630-mc-val1-36a5b435d2598d54f2074ea63deb71e2 .avia_textblock{\nfont-size:14px;\ncolor:#0a0a14;\n}\n<\/style>\n<section  class='av_textblock_section p630-mc-val1-36a5b435d2598d54f2074ea63deb71e2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>2024<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-mc-div1-1d560815f2241ed2e966967492fdfca0\">\n#top .hr.p630-mc-div1-1d560815f2241ed2e966967492fdfca0{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p630-mc-div1-1d560815f2241ed2e966967492fdfca0 .hr-inner{\nwidth:100%;\nborder-color:#d4d4e2;\n}\n<\/style>\n<div  class='hr p630-mc-div1-1d560815f2241ed2e966967492fdfca0 hr-custom  avia-builder-el-38  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-mc-lbl2-1ec72f069e0f89b4a7850839b25c5666\">\n#top .av_textblock_section.p630-mc-lbl2-1ec72f069e0f89b4a7850839b25c5666 .avia_textblock{\nfont-size:10px;\ncolor:rgba(10,10,20,0.32);\n}\n<\/style>\n<section  class='av_textblock_section p630-mc-lbl2-1ec72f069e0f89b4a7850839b25c5666 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>ROLE<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-mc-sp2-7b37a9c8e8f3b1d46e30e88d6ad1eaef\">\n#top .hr.hr-invisible.p630-mc-sp2-7b37a9c8e8f3b1d46e30e88d6ad1eaef{\nheight:6px;\n}\n<\/style>\n<div  class='hr p630-mc-sp2-7b37a9c8e8f3b1d46e30e88d6ad1eaef hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-mc-val2-99f8c68a7ce7d538c65548949d1dd52a\">\n#top .av_textblock_section.p630-mc-val2-99f8c68a7ce7d538c65548949d1dd52a .avia_textblock{\nfont-size:14px;\ncolor:#0a0a14;\n}\n<\/style>\n<section  class='av_textblock_section p630-mc-val2-99f8c68a7ce7d538c65548949d1dd52a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Lead Brand Designer<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-mc-div2-56eb4e71f92d4e3521d789bdc67df6aa\">\n#top .hr.p630-mc-div2-56eb4e71f92d4e3521d789bdc67df6aa{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p630-mc-div2-56eb4e71f92d4e3521d789bdc67df6aa .hr-inner{\nwidth:100%;\nborder-color:#d4d4e2;\n}\n<\/style>\n<div  class='hr p630-mc-div2-56eb4e71f92d4e3521d789bdc67df6aa hr-custom  avia-builder-el-42  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-mc-lbl3-31d1f8c21434fa6a4f52f2769169bd14\">\n#top .av_textblock_section.p630-mc-lbl3-31d1f8c21434fa6a4f52f2769169bd14 .avia_textblock{\nfont-size:10px;\ncolor:rgba(10,10,20,0.32);\n}\n<\/style>\n<section  class='av_textblock_section p630-mc-lbl3-31d1f8c21434fa6a4f52f2769169bd14 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>SERVICES<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-mc-sp3-6a1544563885bf2e6e5812433bfebc27\">\n#top .hr.hr-invisible.p630-mc-sp3-6a1544563885bf2e6e5812433bfebc27{\nheight:6px;\n}\n<\/style>\n<div  class='hr p630-mc-sp3-6a1544563885bf2e6e5812433bfebc27 hr-invisible  avia-builder-el-44  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-mc-val3-30aca7560ff114fe660880e48092770c\">\n#top .av_textblock_section.p630-mc-val3-30aca7560ff114fe660880e48092770c .avia_textblock{\nfont-size:13px;\ncolor:#0a0a14;\n}\n<\/style>\n<section  class='av_textblock_section p630-mc-val3-30aca7560ff114fe660880e48092770c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Brand Identity, Naming, Typography, Visual System<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-mc-div3-e09f902fa31e7444b405f919e942a4f9\">\n#top .hr.p630-mc-div3-e09f902fa31e7444b405f919e942a4f9{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p630-mc-div3-e09f902fa31e7444b405f919e942a4f9 .hr-inner{\nwidth:100%;\nborder-color:#d4d4e2;\n}\n<\/style>\n<div  class='hr p630-mc-div3-e09f902fa31e7444b405f919e942a4f9 hr-custom  avia-builder-el-46  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-mc-lbl4-4aae5c2746c3c82ff92667b4816d8434\">\n#top .av_textblock_section.p630-mc-lbl4-4aae5c2746c3c82ff92667b4816d8434 .avia_textblock{\nfont-size:10px;\ncolor:#e84a5f;\n}\n<\/style>\n<section  class='av_textblock_section p630-mc-lbl4-4aae5c2746c3c82ff92667b4816d8434 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>RESULT<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-mc-sp4-8ebd0ba95efcc78285d38ba0722d9395\">\n#top .hr.hr-invisible.p630-mc-sp4-8ebd0ba95efcc78285d38ba0722d9395{\nheight:6px;\n}\n<\/style>\n<div  class='hr p630-mc-sp4-8ebd0ba95efcc78285d38ba0722d9395 hr-invisible  avia-builder-el-48  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-mc-val4-839e26000837de517dd6102dbe8f698e\">\n#top .av_textblock_section.p630-mc-val4-839e26000837de517dd6102dbe8f698e .avia_textblock{\nfont-size:14px;\ncolor:#0a0a14;\n}\n<\/style>\n<section  class='av_textblock_section p630-mc-val4-839e26000837de517dd6102dbe8f698e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>240% higher brand recall \u2014 3\u00d7 pilot-to-close improvement<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-s4-396df960d12fbf8336df5b8631b20835\">\n.avia-section.p630-s4-396df960d12fbf8336df5b8631b20835{\nbackground-color:#f7f7fa;\nbackground-image:unset;\n}\n<\/style>\n<div id='portfolio-impact'  class='avia-section p630-s4-396df960d12fbf8336df5b8631b20835 main_color avia-section-large avia-no-border-styling  avia-builder-el-50  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-630'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-impact-hdr-e32a819bfdfd9d32fcf29673d2127a09\">\n.flex_column.p630-impact-hdr-e32a819bfdfd9d32fcf29673d2127a09{\npadding:0px 0px 52px 0px;\n}\n<\/style>\n<div  class='flex_column p630-impact-hdr-e32a819bfdfd9d32fcf29673d2127a09 av_one_full  avia-builder-el-51  el_before_av_one_fifth  avia-builder-el-first  first flex_column_div av-animated-generic bottom-to-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-impact-lbl-44aa53b4a16f61cdc6f57ace259169b9\">\n#top .av_textblock_section.p630-impact-lbl-44aa53b4a16f61cdc6f57ace259169b9 .avia_textblock{\nfont-size:11px;\ncolor:#e84a5f;\n}\n<\/style>\n<section  class='av_textblock_section p630-impact-lbl-44aa53b4a16f61cdc6f57ace259169b9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>THE IMPACT<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-impact-sp-ee60820123b579062b541d927250c3c2\">\n#top .hr.hr-invisible.p630-impact-sp-ee60820123b579062b541d927250c3c2{\nheight:14px;\n}\n<\/style>\n<div  class='hr p630-impact-sp-ee60820123b579062b541d927250c3c2 hr-invisible  avia-builder-el-53  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-impact-h2-8caaf0e1c8c64342b01fd9ff214fe45d\">\n#top .av-special-heading.p630-impact-h2-8caaf0e1c8c64342b01fd9ff214fe45d{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#0a0a14;\n}\nbody .av-special-heading.p630-impact-h2-8caaf0e1c8c64342b01fd9ff214fe45d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p630-impact-h2-8caaf0e1c8c64342b01fd9ff214fe45d .av-special-heading-tag{\nfont-size:44px;\n}\n.av-special-heading.p630-impact-h2-8caaf0e1c8c64342b01fd9ff214fe45d .special-heading-inner-border{\nborder-color:#f7f7fa;\n}\n.av-special-heading.p630-impact-h2-8caaf0e1c8c64342b01fd9ff214fe45d .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p630-impact-h2-8caaf0e1c8c64342b01fd9ff214fe45d .av-special-heading-tag .heading-wrap:before{\nborder-color:#f7f7fa;\n}\nbody .av-special-heading.p630-impact-h2-8caaf0e1c8c64342b01fd9ff214fe45d .av-special-heading-tag .heading-wrap:after{\nborder-color:#f7f7fa;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.p630-impact-h2-8caaf0e1c8c64342b01fd9ff214fe45d .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.p630-impact-h2-8caaf0e1c8c64342b01fd9ff214fe45d .av-special-heading-tag{\nfont-size:26px;\n}\n}\n<\/style>\n<div  class='av-special-heading p630-impact-h2-8caaf0e1c8c64342b01fd9ff214fe45d av-special-heading-h2 custom-color-heading  avia-builder-el-54  el_after_av_hr  el_before_av_hr '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >What Forma measured after the rebrand.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-impact-sp2-210cd963b61c365ef6523a72e26311da\">\n#top .hr.hr-invisible.p630-impact-sp2-210cd963b61c365ef6523a72e26311da{\nheight:10px;\n}\n<\/style>\n<div  class='hr p630-impact-sp2-210cd963b61c365ef6523a72e26311da hr-invisible  avia-builder-el-55  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-impact-sub-998eec05ebbf34b186b8ebfc3564a74b\">\n#top .av_textblock_section.p630-impact-sub-998eec05ebbf34b186b8ebfc3564a74b .avia_textblock{\nfont-size:15px;\ncolor:rgba(10,10,20,0.35);\n}\n<\/style>\n<section  class='av_textblock_section p630-impact-sub-998eec05ebbf34b186b8ebfc3564a74b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Eighteen months of runway. One brand that made the ask easy.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-stat1-col-502e0e44a76f614c079990a1f7f15b48\">\n.flex_column.p630-stat1-col-502e0e44a76f614c079990a1f7f15b48{\nborder-width:1px;\nborder-color:rgba(10,10,20,0.1);\nborder-style:solid;\nborder-radius:14px 14px 14px 14px;\npadding:44px 32px 44px 32px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column p630-stat1-col-502e0e44a76f614c079990a1f7f15b48 av_one_fifth  avia-builder-el-57  el_after_av_one_full  el_before_av_one_fifth  first av-break-at-tablet flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-stat1-lbl-6f4e772ee6dff492948885551045006d\">\n#top .av-special-heading.p630-stat1-lbl-6f4e772ee6dff492948885551045006d{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#e84a5f;\nfont-size:12px;\n}\nbody .av-special-heading.p630-stat1-lbl-6f4e772ee6dff492948885551045006d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p630-stat1-lbl-6f4e772ee6dff492948885551045006d .av-special-heading-tag{\nfont-size:12px;\n}\n.av-special-heading.p630-stat1-lbl-6f4e772ee6dff492948885551045006d .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.p630-stat1-lbl-6f4e772ee6dff492948885551045006d .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p630-stat1-lbl-6f4e772ee6dff492948885551045006d .av-special-heading-tag .heading-wrap:before{\nborder-color:#ffffff;\n}\nbody .av-special-heading.p630-stat1-lbl-6f4e772ee6dff492948885551045006d .av-special-heading-tag .heading-wrap:after{\nborder-color:#ffffff;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.p630-stat1-lbl-6f4e772ee6dff492948885551045006d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.p630-stat1-lbl-6f4e772ee6dff492948885551045006d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading p630-stat1-lbl-6f4e772ee6dff492948885551045006d av-special-heading-h6 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-58  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h6 class='av-special-heading-tag '  itemprop=\"headline\"  >RECALL<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-stat1-line-0b53f798b459c43090be1871072c69e6\">\n#top .hr.p630-stat1-line-0b53f798b459c43090be1871072c69e6{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p630-stat1-line-0b53f798b459c43090be1871072c69e6 .hr-inner{\nwidth:28px;\nborder-color:#e84a5f;\n}\n<\/style>\n<div  class='hr p630-stat1-line-0b53f798b459c43090be1871072c69e6 hr-custom  avia-builder-el-59  el_after_av_heading  el_before_av_animated_numbers  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-stat1-d327152895c58fe49450e46b3896e7e0\">\n.avia-animated-number.p630-stat1-d327152895c58fe49450e46b3896e7e0 .avia-animated-number-icon.avia-svg-icon svg:first-child{\nfill:#0a0a14;\nstroke:#0a0a14;\n}\n#top .avia-animated-number.p630-stat1-d327152895c58fe49450e46b3896e7e0 .avia-animated-number-title{\nfont-size:64px;\ncolor:#0a0a14;\n}\n#top .avia-animated-number.p630-stat1-d327152895c58fe49450e46b3896e7e0 .avia-animated-number-content{\nfont-size:13px;\ncolor:rgba(10,10,20,0.45);\n}\n<\/style>\n<div  class=\"avia-animated-number p630-stat1-d327152895c58fe49450e46b3896e7e0 av-force-default-color avia_animate_when_visible  avia-builder-el-60  el_after_av_hr  avia-builder-el-last  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"240\" data-start_from=\"0\">240<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Brand recall improvement<\/p>\n<\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-stat2-col-707e5115390950585789bd4eec263052\">\n.flex_column.p630-stat2-col-707e5115390950585789bd4eec263052{\nborder-width:1px;\nborder-color:rgba(10,10,20,0.1);\nborder-style:solid;\nborder-radius:14px 14px 14px 14px;\npadding:44px 32px 44px 32px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column p630-stat2-col-707e5115390950585789bd4eec263052 av_one_fifth  avia-builder-el-61  el_after_av_one_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-stat2-lbl-b3b64576eb5b8c5eaa06db586fd28396\">\n#top .av-special-heading.p630-stat2-lbl-b3b64576eb5b8c5eaa06db586fd28396{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#e84a5f;\nfont-size:12px;\n}\nbody .av-special-heading.p630-stat2-lbl-b3b64576eb5b8c5eaa06db586fd28396 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p630-stat2-lbl-b3b64576eb5b8c5eaa06db586fd28396 .av-special-heading-tag{\nfont-size:12px;\n}\n.av-special-heading.p630-stat2-lbl-b3b64576eb5b8c5eaa06db586fd28396 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.p630-stat2-lbl-b3b64576eb5b8c5eaa06db586fd28396 .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p630-stat2-lbl-b3b64576eb5b8c5eaa06db586fd28396 .av-special-heading-tag .heading-wrap:before{\nborder-color:#ffffff;\n}\nbody .av-special-heading.p630-stat2-lbl-b3b64576eb5b8c5eaa06db586fd28396 .av-special-heading-tag .heading-wrap:after{\nborder-color:#ffffff;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.p630-stat2-lbl-b3b64576eb5b8c5eaa06db586fd28396 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.p630-stat2-lbl-b3b64576eb5b8c5eaa06db586fd28396 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading p630-stat2-lbl-b3b64576eb5b8c5eaa06db586fd28396 av-special-heading-h6 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-62  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h6 class='av-special-heading-tag '  itemprop=\"headline\"  >CLOSE RATE<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-stat2-line-2f495a953b17b902033743d15bcf2377\">\n#top .hr.p630-stat2-line-2f495a953b17b902033743d15bcf2377{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p630-stat2-line-2f495a953b17b902033743d15bcf2377 .hr-inner{\nwidth:28px;\nborder-color:#e84a5f;\n}\n<\/style>\n<div  class='hr p630-stat2-line-2f495a953b17b902033743d15bcf2377 hr-custom  avia-builder-el-63  el_after_av_heading  el_before_av_animated_numbers  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-stat2-341d793a8c5612dfd33d41df0afc995a\">\n.avia-animated-number.p630-stat2-341d793a8c5612dfd33d41df0afc995a .avia-animated-number-icon.avia-svg-icon svg:first-child{\nfill:#0a0a14;\nstroke:#0a0a14;\n}\n#top .avia-animated-number.p630-stat2-341d793a8c5612dfd33d41df0afc995a .avia-animated-number-title{\nfont-size:64px;\ncolor:#0a0a14;\n}\n#top .avia-animated-number.p630-stat2-341d793a8c5612dfd33d41df0afc995a .avia-animated-number-content{\nfont-size:13px;\ncolor:rgba(10,10,20,0.45);\n}\n<\/style>\n<div  class=\"avia-animated-number p630-stat2-341d793a8c5612dfd33d41df0afc995a av-force-default-color avia_animate_when_visible  avia-builder-el-64  el_after_av_hr  avia-builder-el-last  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"3\" data-start_from=\"0\">3<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Pilot-to-close rate increase<\/p>\n<\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-stat3-col-113582e559915559033faee919e2811d\">\n.flex_column.p630-stat3-col-113582e559915559033faee919e2811d{\nborder-width:1px;\nborder-color:#e84a5f;\nborder-style:solid;\nborder-radius:14px 14px 14px 14px;\npadding:44px 32px 44px 32px;\nbackground-color:#fdf5f6;\n}\n<\/style>\n<div  class='flex_column p630-stat3-col-113582e559915559033faee919e2811d av_one_fifth  avia-builder-el-65  el_after_av_one_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-stat3-lbl-34777dc2f9febdc41aa6b7aaedfbd127\">\n#top .av-special-heading.p630-stat3-lbl-34777dc2f9febdc41aa6b7aaedfbd127{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#e84a5f;\nfont-size:12px;\n}\nbody .av-special-heading.p630-stat3-lbl-34777dc2f9febdc41aa6b7aaedfbd127 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p630-stat3-lbl-34777dc2f9febdc41aa6b7aaedfbd127 .av-special-heading-tag{\nfont-size:12px;\n}\n.av-special-heading.p630-stat3-lbl-34777dc2f9febdc41aa6b7aaedfbd127 .special-heading-inner-border{\nborder-color:#fdf5f6;\n}\n.av-special-heading.p630-stat3-lbl-34777dc2f9febdc41aa6b7aaedfbd127 .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p630-stat3-lbl-34777dc2f9febdc41aa6b7aaedfbd127 .av-special-heading-tag .heading-wrap:before{\nborder-color:#fdf5f6;\n}\nbody .av-special-heading.p630-stat3-lbl-34777dc2f9febdc41aa6b7aaedfbd127 .av-special-heading-tag .heading-wrap:after{\nborder-color:#fdf5f6;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.p630-stat3-lbl-34777dc2f9febdc41aa6b7aaedfbd127 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.p630-stat3-lbl-34777dc2f9febdc41aa6b7aaedfbd127 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading p630-stat3-lbl-34777dc2f9febdc41aa6b7aaedfbd127 av-special-heading-h6 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-66  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h6 class='av-special-heading-tag '  itemprop=\"headline\"  >RUNWAY<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-stat3-line-8709adb7619d1cc7c19cdd164a01333a\">\n#top .hr.p630-stat3-line-8709adb7619d1cc7c19cdd164a01333a{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p630-stat3-line-8709adb7619d1cc7c19cdd164a01333a .hr-inner{\nwidth:28px;\nborder-color:#e84a5f;\n}\n<\/style>\n<div  class='hr p630-stat3-line-8709adb7619d1cc7c19cdd164a01333a hr-custom  avia-builder-el-67  el_after_av_heading  el_before_av_animated_numbers  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-stat3-f678b2ab1a1be953825f0415e0bae0f3\">\n.avia-animated-number.p630-stat3-f678b2ab1a1be953825f0415e0bae0f3 .avia-animated-number-icon.avia-svg-icon svg:first-child{\nfill:#0a0a14;\nstroke:#0a0a14;\n}\n#top .avia-animated-number.p630-stat3-f678b2ab1a1be953825f0415e0bae0f3 .avia-animated-number-title{\nfont-size:64px;\ncolor:#0a0a14;\n}\n#top .avia-animated-number.p630-stat3-f678b2ab1a1be953825f0415e0bae0f3 .avia-animated-number-content{\nfont-size:13px;\ncolor:rgba(10,10,20,0.55);\n}\n<\/style>\n<div  class=\"avia-animated-number p630-stat3-f678b2ab1a1be953825f0415e0bae0f3 av-force-default-color avia_animate_when_visible  avia-builder-el-68  el_after_av_hr  avia-builder-el-last  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"18\" data-start_from=\"0\">18<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Months of runway secured<\/p>\n<\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-stat4-col-31cdce0cd141d90e5e3100e06abcd9ca\">\n.flex_column.p630-stat4-col-31cdce0cd141d90e5e3100e06abcd9ca{\nborder-width:1px;\nborder-color:rgba(10,10,20,0.1);\nborder-style:solid;\nborder-radius:14px 14px 14px 14px;\npadding:44px 32px 44px 32px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column p630-stat4-col-31cdce0cd141d90e5e3100e06abcd9ca av_one_fifth  avia-builder-el-69  el_after_av_one_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-stat4-lbl-f4dcbaa94ca65989b9c213a3050acc93\">\n#top .av-special-heading.p630-stat4-lbl-f4dcbaa94ca65989b9c213a3050acc93{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#e84a5f;\nfont-size:12px;\n}\nbody .av-special-heading.p630-stat4-lbl-f4dcbaa94ca65989b9c213a3050acc93 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p630-stat4-lbl-f4dcbaa94ca65989b9c213a3050acc93 .av-special-heading-tag{\nfont-size:12px;\n}\n.av-special-heading.p630-stat4-lbl-f4dcbaa94ca65989b9c213a3050acc93 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.p630-stat4-lbl-f4dcbaa94ca65989b9c213a3050acc93 .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p630-stat4-lbl-f4dcbaa94ca65989b9c213a3050acc93 .av-special-heading-tag .heading-wrap:before{\nborder-color:#ffffff;\n}\nbody .av-special-heading.p630-stat4-lbl-f4dcbaa94ca65989b9c213a3050acc93 .av-special-heading-tag .heading-wrap:after{\nborder-color:#ffffff;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.p630-stat4-lbl-f4dcbaa94ca65989b9c213a3050acc93 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.p630-stat4-lbl-f4dcbaa94ca65989b9c213a3050acc93 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading p630-stat4-lbl-f4dcbaa94ca65989b9c213a3050acc93 av-special-heading-h6 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-70  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h6 class='av-special-heading-tag '  itemprop=\"headline\"  >PILOTS<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-stat4-line-3674f00254de31526b9624dc0ee01b95\">\n#top .hr.p630-stat4-line-3674f00254de31526b9624dc0ee01b95{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p630-stat4-line-3674f00254de31526b9624dc0ee01b95 .hr-inner{\nwidth:28px;\nborder-color:#e84a5f;\n}\n<\/style>\n<div  class='hr p630-stat4-line-3674f00254de31526b9624dc0ee01b95 hr-custom  avia-builder-el-71  el_after_av_heading  el_before_av_animated_numbers  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-stat4-72545e107620abbdde610dd76dac17a0\">\n.avia-animated-number.p630-stat4-72545e107620abbdde610dd76dac17a0 .avia-animated-number-icon.avia-svg-icon svg:first-child{\nfill:#0a0a14;\nstroke:#0a0a14;\n}\n#top .avia-animated-number.p630-stat4-72545e107620abbdde610dd76dac17a0 .avia-animated-number-title{\nfont-size:64px;\ncolor:#0a0a14;\n}\n#top .avia-animated-number.p630-stat4-72545e107620abbdde610dd76dac17a0 .avia-animated-number-content{\nfont-size:13px;\ncolor:rgba(10,10,20,0.45);\n}\n<\/style>\n<div  class=\"avia-animated-number p630-stat4-72545e107620abbdde610dd76dac17a0 av-force-default-color avia_animate_when_visible  avia-builder-el-72  el_after_av_hr  avia-builder-el-last  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"6\" data-start_from=\"0\">6<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Enterprise pilots in Q1<\/p>\n<\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-stat5-col-5714af2fbdd249bb39edb9c6dae6b7d4\">\n.flex_column.p630-stat5-col-5714af2fbdd249bb39edb9c6dae6b7d4{\nborder-width:1px;\nborder-color:rgba(10,10,20,0.1);\nborder-style:solid;\nborder-radius:14px 14px 14px 14px;\npadding:44px 32px 44px 32px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column p630-stat5-col-5714af2fbdd249bb39edb9c6dae6b7d4 av_one_fifth  avia-builder-el-73  el_after_av_one_fifth  avia-builder-el-last  av-break-at-tablet flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-stat5-lbl-60c7f4520602583f3c136360268cccb1\">\n#top .av-special-heading.p630-stat5-lbl-60c7f4520602583f3c136360268cccb1{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#e84a5f;\nfont-size:12px;\n}\nbody .av-special-heading.p630-stat5-lbl-60c7f4520602583f3c136360268cccb1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p630-stat5-lbl-60c7f4520602583f3c136360268cccb1 .av-special-heading-tag{\nfont-size:12px;\n}\n.av-special-heading.p630-stat5-lbl-60c7f4520602583f3c136360268cccb1 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.p630-stat5-lbl-60c7f4520602583f3c136360268cccb1 .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p630-stat5-lbl-60c7f4520602583f3c136360268cccb1 .av-special-heading-tag .heading-wrap:before{\nborder-color:#ffffff;\n}\nbody .av-special-heading.p630-stat5-lbl-60c7f4520602583f3c136360268cccb1 .av-special-heading-tag .heading-wrap:after{\nborder-color:#ffffff;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.p630-stat5-lbl-60c7f4520602583f3c136360268cccb1 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.p630-stat5-lbl-60c7f4520602583f3c136360268cccb1 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading p630-stat5-lbl-60c7f4520602583f3c136360268cccb1 av-special-heading-h6 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-74  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h6 class='av-special-heading-tag '  itemprop=\"headline\"  >REFERRALS<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-stat5-line-c1405e18d6e02a5ca204817eb1118efb\">\n#top .hr.p630-stat5-line-c1405e18d6e02a5ca204817eb1118efb{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p630-stat5-line-c1405e18d6e02a5ca204817eb1118efb .hr-inner{\nwidth:28px;\nborder-color:#e84a5f;\n}\n<\/style>\n<div  class='hr p630-stat5-line-c1405e18d6e02a5ca204817eb1118efb hr-custom  avia-builder-el-75  el_after_av_heading  el_before_av_animated_numbers  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-stat5-eabee5f293d39383c94802282165c2b7\">\n.avia-animated-number.p630-stat5-eabee5f293d39383c94802282165c2b7 .avia-animated-number-icon.avia-svg-icon svg:first-child{\nfill:#0a0a14;\nstroke:#0a0a14;\n}\n#top .avia-animated-number.p630-stat5-eabee5f293d39383c94802282165c2b7 .avia-animated-number-title{\nfont-size:64px;\ncolor:#0a0a14;\n}\n#top .avia-animated-number.p630-stat5-eabee5f293d39383c94802282165c2b7 .avia-animated-number-content{\nfont-size:13px;\ncolor:rgba(10,10,20,0.45);\n}\n<\/style>\n<div  class=\"avia-animated-number p630-stat5-eabee5f293d39383c94802282165c2b7 av-force-default-color avia_animate_when_visible  avia-builder-el-76  el_after_av_hr  avia-builder-el-last  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"4\" data-start_from=\"0\">4<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Warm intros via design<\/p>\n<\/div><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-s5-d08485bc3152db746559518304ae9133\">\n.avia-section.p630-s5-d08485bc3152db746559518304ae9133{\nbackground-color:#f7f7fa;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_6'  class='avia-section p630-s5-d08485bc3152db746559518304ae9133 main_color avia-section-large avia-no-border-styling  avia-builder-el-77  el_after_av_section  el_before_av_custom_layout  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-630'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-phases-hdr-3528e86eb3d753958899c6ea922c2e86\">\n.flex_column.p630-phases-hdr-3528e86eb3d753958899c6ea922c2e86{\npadding:0px 0px 44px 0px;\n}\n<\/style>\n<div  class='flex_column p630-phases-hdr-3528e86eb3d753958899c6ea922c2e86 av_one_full  avia-builder-el-78  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-animated-generic bottom-to-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-phases-lbl-70699b5e3e2a8cdd89ae380f06a79296\">\n#top .av_textblock_section.p630-phases-lbl-70699b5e3e2a8cdd89ae380f06a79296 .avia_textblock{\nfont-size:10px;\ncolor:#e84a5f;\n}\n<\/style>\n<section  class='av_textblock_section p630-phases-lbl-70699b5e3e2a8cdd89ae380f06a79296 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>HOW WE BUILT IT<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-phases-sp1-b912265158b1ddb729192d5eb7d08aaf\">\n#top .hr.hr-invisible.p630-phases-sp1-b912265158b1ddb729192d5eb7d08aaf{\nheight:18px;\n}\n<\/style>\n<div  class='hr p630-phases-sp1-b912265158b1ddb729192d5eb7d08aaf hr-invisible  avia-builder-el-80  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-phases-h2-4f882cc7726c883a4386bee470895c3f\">\n#top .av-special-heading.p630-phases-h2-4f882cc7726c883a4386bee470895c3f{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#0a0a14;\n}\nbody .av-special-heading.p630-phases-h2-4f882cc7726c883a4386bee470895c3f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p630-phases-h2-4f882cc7726c883a4386bee470895c3f .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.p630-phases-h2-4f882cc7726c883a4386bee470895c3f .special-heading-inner-border{\nborder-color:#f7f7fa;\n}\n.av-special-heading.p630-phases-h2-4f882cc7726c883a4386bee470895c3f .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p630-phases-h2-4f882cc7726c883a4386bee470895c3f .av-special-heading-tag .heading-wrap:before{\nborder-color:#f7f7fa;\n}\nbody .av-special-heading.p630-phases-h2-4f882cc7726c883a4386bee470895c3f .av-special-heading-tag .heading-wrap:after{\nborder-color:#f7f7fa;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.p630-phases-h2-4f882cc7726c883a4386bee470895c3f .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.p630-phases-h2-4f882cc7726c883a4386bee470895c3f .av-special-heading-tag{\nfont-size:26px;\n}\n}\n<\/style>\n<div  class='av-special-heading p630-phases-h2-4f882cc7726c883a4386bee470895c3f av-special-heading-h2 custom-color-heading  avia-builder-el-81  el_after_av_hr  avia-builder-el-last '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Three rounds. One brand that closes deals.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph1-4e333ee786c47bb9e2cf26475d81b4da\">\n.flex_column.p630-ph1-4e333ee786c47bb9e2cf26475d81b4da{\nborder-width:1px;\nborder-color:#d4d4e2;\nborder-style:solid;\nborder-radius:10px 10px 10px 10px;\npadding:32px 24px 32px 24px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column p630-ph1-4e333ee786c47bb9e2cf26475d81b4da av_one_third  avia-builder-el-82  el_after_av_one_full  el_before_av_one_third  first av-break-at-tablet flex_column_div av-animated-generic left-to-right  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph1-lbl-10162bb3d716bae5da1c1d7ca0d95e83\">\n#top .av_textblock_section.p630-ph1-lbl-10162bb3d716bae5da1c1d7ca0d95e83 .avia_textblock{\nfont-size:10px;\ncolor:#e84a5f;\n}\n<\/style>\n<section  class='av_textblock_section p630-ph1-lbl-10162bb3d716bae5da1c1d7ca0d95e83 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>PHASE 01 \u2014 INTAKE<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph1-sp1-8be4668366ac8ab43e49e816930b357b\">\n#top .hr.hr-invisible.p630-ph1-sp1-8be4668366ac8ab43e49e816930b357b{\nheight:16px;\n}\n<\/style>\n<div  class='hr p630-ph1-sp1-8be4668366ac8ab43e49e816930b357b hr-invisible  avia-builder-el-84  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph1-title-3fbddc91a104227e388cd571c71feb19\">\n#top .av-special-heading.p630-ph1-title-3fbddc91a104227e388cd571c71feb19{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#0a0a14;\n}\nbody .av-special-heading.p630-ph1-title-3fbddc91a104227e388cd571c71feb19 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p630-ph1-title-3fbddc91a104227e388cd571c71feb19 .av-special-heading-tag{\nfont-size:20px;\n}\n.av-special-heading.p630-ph1-title-3fbddc91a104227e388cd571c71feb19 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.p630-ph1-title-3fbddc91a104227e388cd571c71feb19 .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p630-ph1-title-3fbddc91a104227e388cd571c71feb19 .av-special-heading-tag .heading-wrap:before{\nborder-color:#ffffff;\n}\nbody .av-special-heading.p630-ph1-title-3fbddc91a104227e388cd571c71feb19 .av-special-heading-tag .heading-wrap:after{\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='av-special-heading p630-ph1-title-3fbddc91a104227e388cd571c71feb19 av-special-heading-h4 custom-color-heading  avia-builder-el-85  el_after_av_hr  el_before_av_hr '><h4 class='av-special-heading-tag '  itemprop=\"headline\"  >Receive<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph1-sp2-115efeeacab6b3041d9caa6dc4cdc529\">\n#top .hr.hr-invisible.p630-ph1-sp2-115efeeacab6b3041d9caa6dc4cdc529{\nheight:12px;\n}\n<\/style>\n<div  class='hr p630-ph1-sp2-115efeeacab6b3041d9caa6dc4cdc529 hr-invisible  avia-builder-el-86  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph1-body-a37be5236ee90fdf662973fcd438531d\">\n#top .av_textblock_section.p630-ph1-body-a37be5236ee90fdf662973fcd438531d .avia_textblock{\nfont-size:14px;\ncolor:rgba(10,10,20,0.52);\n}\n<\/style>\n<section  class='av_textblock_section p630-ph1-body-a37be5236ee90fdf662973fcd438531d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>We ran a two-day sprint with the founding team to map positioning gaps, competitive tension, and the visual language the brand needed to close serious accounts.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph1-sp3-b51b7ae6187cd7f3d80fc6bebb6ed7cb\">\n#top .hr.hr-invisible.p630-ph1-sp3-b51b7ae6187cd7f3d80fc6bebb6ed7cb{\nheight:16px;\n}\n<\/style>\n<div  class='hr p630-ph1-sp3-b51b7ae6187cd7f3d80fc6bebb6ed7cb hr-invisible  avia-builder-el-88  el_after_av_textblock  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph1-div-3d069f5d8b915ee556ec523f1e50a769\">\n#top .hr.p630-ph1-div-3d069f5d8b915ee556ec523f1e50a769{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p630-ph1-div-3d069f5d8b915ee556ec523f1e50a769 .hr-inner{\nwidth:100%;\nborder-color:#d4d4e2;\n}\n<\/style>\n<div  class='hr p630-ph1-div-3d069f5d8b915ee556ec523f1e50a769 hr-custom  avia-builder-el-89  el_after_av_hr  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph1-del-6a2f3853861c03a27573908134e5f02a\">\n#top .av_textblock_section.p630-ph1-del-6a2f3853861c03a27573908134e5f02a .avia_textblock{\nfont-size:11px;\ncolor:rgba(232,74,95,0.75);\n}\n<\/style>\n<section  class='av_textblock_section p630-ph1-del-6a2f3853861c03a27573908134e5f02a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>You receive: Brand sprint output, competitive audit, brief<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph2-cff5fd7dc12e9bbcc12e16dbc5ce666f\">\n.flex_column.p630-ph2-cff5fd7dc12e9bbcc12e16dbc5ce666f{\nborder-width:1px;\nborder-color:#e84a5f;\nborder-style:solid;\nborder-radius:10px 10px 10px 10px;\npadding:32px 24px 32px 24px;\nbackground-color:#fdf5f6;\n}\n<\/style>\n<div  class='flex_column p630-ph2-cff5fd7dc12e9bbcc12e16dbc5ce666f av_one_third  avia-builder-el-91  el_after_av_one_third  el_before_av_one_third  av-break-at-tablet flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph2-lbl-ffb46b03882227c354c24c19ff6a4c56\">\n#top .av_textblock_section.p630-ph2-lbl-ffb46b03882227c354c24c19ff6a4c56 .avia_textblock{\nfont-size:10px;\ncolor:#e84a5f;\n}\n<\/style>\n<section  class='av_textblock_section p630-ph2-lbl-ffb46b03882227c354c24c19ff6a4c56 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>PHASE 02 \u2014 DESIGN<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph2-sp1-5d522ce0c470c37bb0391779d8efbce2\">\n#top .hr.hr-invisible.p630-ph2-sp1-5d522ce0c470c37bb0391779d8efbce2{\nheight:16px;\n}\n<\/style>\n<div  class='hr p630-ph2-sp1-5d522ce0c470c37bb0391779d8efbce2 hr-invisible  avia-builder-el-93  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph2-title-c31c87f9b299651355bfcdd4bea661d2\">\n#top .av-special-heading.p630-ph2-title-c31c87f9b299651355bfcdd4bea661d2{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#0a0a14;\n}\nbody .av-special-heading.p630-ph2-title-c31c87f9b299651355bfcdd4bea661d2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p630-ph2-title-c31c87f9b299651355bfcdd4bea661d2 .av-special-heading-tag{\nfont-size:20px;\n}\n.av-special-heading.p630-ph2-title-c31c87f9b299651355bfcdd4bea661d2 .special-heading-inner-border{\nborder-color:#fdf5f6;\n}\n.av-special-heading.p630-ph2-title-c31c87f9b299651355bfcdd4bea661d2 .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p630-ph2-title-c31c87f9b299651355bfcdd4bea661d2 .av-special-heading-tag .heading-wrap:before{\nborder-color:#fdf5f6;\n}\nbody .av-special-heading.p630-ph2-title-c31c87f9b299651355bfcdd4bea661d2 .av-special-heading-tag .heading-wrap:after{\nborder-color:#fdf5f6;\n}\n<\/style>\n<div  class='av-special-heading p630-ph2-title-c31c87f9b299651355bfcdd4bea661d2 av-special-heading-h4 custom-color-heading  avia-builder-el-94  el_after_av_hr  el_before_av_hr '><h4 class='av-special-heading-tag '  itemprop=\"headline\"  >Iterate<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph2-sp2-ada016c088c4fcf06c53e551646cea43\">\n#top .hr.hr-invisible.p630-ph2-sp2-ada016c088c4fcf06c53e551646cea43{\nheight:12px;\n}\n<\/style>\n<div  class='hr p630-ph2-sp2-ada016c088c4fcf06c53e551646cea43 hr-invisible  avia-builder-el-95  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph2-body-99ef9c88854cb47e92bd2104d14ce5e4\">\n#top .av_textblock_section.p630-ph2-body-99ef9c88854cb47e92bd2104d14ce5e4 .avia_textblock{\nfont-size:14px;\ncolor:rgba(10,10,20,0.52);\n}\n<\/style>\n<section  class='av_textblock_section p630-ph2-body-99ef9c88854cb47e92bd2104d14ce5e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>We designed three complete brand directions and refined the strongest into a full system \u2014 tested against the exact pitch conversations the founders were already having.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph2-sp3-e07f5cab835f8b254134afec7d30030b\">\n#top .hr.hr-invisible.p630-ph2-sp3-e07f5cab835f8b254134afec7d30030b{\nheight:16px;\n}\n<\/style>\n<div  class='hr p630-ph2-sp3-e07f5cab835f8b254134afec7d30030b hr-invisible  avia-builder-el-97  el_after_av_textblock  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph2-div-b97ae8bcc0b38fe2e42b64384b91cc41\">\n#top .hr.p630-ph2-div-b97ae8bcc0b38fe2e42b64384b91cc41{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p630-ph2-div-b97ae8bcc0b38fe2e42b64384b91cc41 .hr-inner{\nwidth:100%;\nborder-color:rgba(232,74,95,0.22);\n}\n<\/style>\n<div  class='hr p630-ph2-div-b97ae8bcc0b38fe2e42b64384b91cc41 hr-custom  avia-builder-el-98  el_after_av_hr  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph2-del-c80aad63340a7de097875a31265a56fe\">\n#top .av_textblock_section.p630-ph2-del-c80aad63340a7de097875a31265a56fe .avia_textblock{\nfont-size:11px;\ncolor:rgba(232,74,95,0.9);\n}\n<\/style>\n<section  class='av_textblock_section p630-ph2-del-c80aad63340a7de097875a31265a56fe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>You receive: Three directions, refined system, pitch deck<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph3-f325dcddd4cc4ea92e3c4e5433f5e2b1\">\n.flex_column.p630-ph3-f325dcddd4cc4ea92e3c4e5433f5e2b1{\nborder-width:1px;\nborder-color:#d4d4e2;\nborder-style:solid;\nborder-radius:10px 10px 10px 10px;\npadding:32px 24px 32px 24px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column p630-ph3-f325dcddd4cc4ea92e3c4e5433f5e2b1 av_one_third  avia-builder-el-100  el_after_av_one_third  avia-builder-el-last  av-break-at-tablet flex_column_div av-animated-generic right-to-left  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph3-lbl-cea63e25a7c2469c100307dfef0239b7\">\n#top .av_textblock_section.p630-ph3-lbl-cea63e25a7c2469c100307dfef0239b7 .avia_textblock{\nfont-size:10px;\ncolor:#e84a5f;\n}\n<\/style>\n<section  class='av_textblock_section p630-ph3-lbl-cea63e25a7c2469c100307dfef0239b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>PHASE 03 \u2014 DELIVERY<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph3-sp1-94603eb452a60b51ef7969d9ce8a4e2c\">\n#top .hr.hr-invisible.p630-ph3-sp1-94603eb452a60b51ef7969d9ce8a4e2c{\nheight:16px;\n}\n<\/style>\n<div  class='hr p630-ph3-sp1-94603eb452a60b51ef7969d9ce8a4e2c hr-invisible  avia-builder-el-102  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph3-title-85f18d215ba99c49c1fee2a6a85674dd\">\n#top .av-special-heading.p630-ph3-title-85f18d215ba99c49c1fee2a6a85674dd{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#0a0a14;\n}\nbody .av-special-heading.p630-ph3-title-85f18d215ba99c49c1fee2a6a85674dd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p630-ph3-title-85f18d215ba99c49c1fee2a6a85674dd .av-special-heading-tag{\nfont-size:20px;\n}\n.av-special-heading.p630-ph3-title-85f18d215ba99c49c1fee2a6a85674dd .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.p630-ph3-title-85f18d215ba99c49c1fee2a6a85674dd .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p630-ph3-title-85f18d215ba99c49c1fee2a6a85674dd .av-special-heading-tag .heading-wrap:before{\nborder-color:#ffffff;\n}\nbody .av-special-heading.p630-ph3-title-85f18d215ba99c49c1fee2a6a85674dd .av-special-heading-tag .heading-wrap:after{\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='av-special-heading p630-ph3-title-85f18d215ba99c49c1fee2a6a85674dd av-special-heading-h4 custom-color-heading  avia-builder-el-103  el_after_av_hr  el_before_av_hr '><h4 class='av-special-heading-tag '  itemprop=\"headline\"  >Deliver<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph3-sp2-4634004040aa69892328956c2dcc07e9\">\n#top .hr.hr-invisible.p630-ph3-sp2-4634004040aa69892328956c2dcc07e9{\nheight:12px;\n}\n<\/style>\n<div  class='hr p630-ph3-sp2-4634004040aa69892328956c2dcc07e9 hr-invisible  avia-builder-el-104  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph3-body-0a9eebc784781ee83406e0fb1fd1bcc7\">\n#top .av_textblock_section.p630-ph3-body-0a9eebc784781ee83406e0fb1fd1bcc7 .avia_textblock{\nfont-size:14px;\ncolor:rgba(10,10,20,0.52);\n}\n<\/style>\n<section  class='av_textblock_section p630-ph3-body-0a9eebc784781ee83406e0fb1fd1bcc7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>We handed off a production-ready system \u2014 wordmark, type, color, and a pitch deck template the founding team updates in-house without touching a source file.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p630-ph3-sp3-0faf18b9ebf5e1b042bcd42dad6bfada\">\n#top .hr.hr-invisible.p630-ph3-sp3-0faf18b9ebf5e1b042bcd42dad6bfada{\nheight:16px;\n}\n<\/style>\n<div  class='hr p630-ph3-sp3-0faf18b9ebf5e1b042bcd42dad6bfada 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.avia_textblock{\nfont-size:11px;\ncolor:rgba(232,74,95,0.75);\n}\n<\/style>\n<section  class='av_textblock_section p630-ph3-del-644e8caffc8a52a62fd2d8ebf88806e7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>You receive: Brand guidelines, production files, deck template<\/p>\n<\/div><\/section><\/p><\/div>\n\n[av_section color='custom' custom_bg='#f7f7fa' min_height='' padding='large' shadow='no-border-styling' bottom_border='no-border-styling' id='portfolio-other-works-light' src='' position='top left' repeat='no-repeat' attach='scroll' av_uid='av-5xcmsk']\n[av_one_full first min_height='' vertical_alignment='' space='' margin='0px' padding='0px,0px,52px,0px' border='' border_color='' radius='' background_color='' animation='bottom-to-top' av_uid='av-5ogtoc']\n[av_textblock size='11' font_color='custom' color='#e84a5f' align='center' av_uid='av-5hxtss']USE CASES[\/av_textblock]\n[av_hr height='14' class='invisible' av_uid='av-5fqf04']\n[av_heading tag='h2' padding='0' heading='More from the studio.' color='custom-color-heading' custom_font='#0a0a14' size='44' av-medium-font-size-title='34' av-small-font-size-title='28' align='center' seperator_color='#f7f7fa' style='' margin='0px,0px,0px,0px' av_uid='av-56hapw'][\/av_heading]\n[av_hr height='18' class='invisible' av_uid='av-4zqcks']\n[av_textblock size='16' font_color='custom' color='rgba(10,10,20,0.58)' align='center' av_uid='av-4y16f0']What we actually get hired to do.[\/av_textblock]\n[\/av_one_full]\n[\/av_section]\n\n[av_layout_row color='custom' background='bg_color' custom_bg='#f7f7fa' border='' border_color='' min_height='0' min_height_pc='25' mobile='av-flex-cells' mobile_breaking='av-break-at-tablet' av_uid='av-4nxavo']\n\n[av_cell_one_third vertical_align='top' padding='44px,36px,48px,36px' background='bg_color' background_color='#ffffff' src='' attachment='' attachment_size='' background_attachment='scroll' background_position='top left' background_repeat='no-repeat' link='' linktarget='' link_hover='' av_uid='av-4mhspo']\n\n[av_image src='https:\/\/digismarties.com\/wp-content\/uploads\/2026\/04\/usecase-brand-launch-light-1.svg' attachment='2266' attachment_size='full' src_dynamic='' copyright='' caption='' image_size='' styling='' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' link='' link_dynamic='' target='' animation='no-animation' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='' 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av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' av-mini-transform_perspective='' av-mini-transform_rotation=',,,' av-mini-transform_scale=',,' av-mini-transform_skew=',' av-mini-transform_translate=',,' mask_overlay='' mask_overlay_shape='blob' mask_overlay_size='contain' mask_overlay_scale='100%' mask_overlay_position='center center' mask_overlay_repeat='no-repeat' mask_overlay_rotate='' mask_overlay_rad_shape='circle' mask_overlay_rad_position='center center' mask_overlay_opacity1='0' mask_overlay_opacity2='1' mask_overlay_opacity3='' title_attr='' alt_attr='' img_scrset='' lazy_loading='disabled' id='' custom_class='' template_class='' element_template='' one_element_template='' av_element_hidden_in_editor='0' av_uid='av-mp03xfap' sc_version='1.0' admin_preview_bg=''][\/av_image]\n\n[av_hr height='20' class='invisible' av_uid='av-4emgv8']\n\n[av_textblock size='11' font_color='custom' color='#e84a5f' align='left' av_uid='av-47fsd8']\nBRAND LAUNCH\n[\/av_textblock]\n\n[av_hr height='14' class='invisible' av_uid='av-42sfoc']\n\n[av_heading tag='h3' padding='0' heading='Zero to brand in six weeks.' color='custom-color-heading' custom_font='#0a0a14' size='22' align='left' seperator_color='#ffffff' style='' margin='0px,0px,0px,0px' av_uid='av-3yf08k'][\/av_heading]\n\n[av_hr height='18' class='invisible' av_uid='av-3ok058']\n\n[av_textblock size='14' font_color='custom' color='rgba(10,10,20,0.55)' align='left' av_uid='av-3iztcs']\nWe helped a fintech founder ship their first product brand from scratch \u2014 naming, identity, web, and positioning compressed into a single sprint. 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