{"id":633,"date":"2026-05-01T06:03:41","date_gmt":"2026-05-01T06:03:41","guid":{"rendered":"http:\/\/localhost:7082\/portfolio-item\/praxis-dark\/"},"modified":"2026-05-01T06:03:41","modified_gmt":"2026-05-01T06:03:41","slug":"praxis","status":"publish","type":"portfolio","link":"https:\/\/digismarties.com\/?portfolio=praxis","title":{"rendered":"Praxis"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-s1-c0ddef55ca735443a1c8f6f980d93227\">\n.avia-section.p633-s1-c0ddef55ca735443a1c8f6f980d93227{\nbackground-color:#08080f;\nbackground-image:unset;\n}\n<\/style>\n<div id='portfolio-hero'  class='avia-section p633-s1-c0ddef55ca735443a1c8f6f980d93227 main_color avia-section-huge avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-633'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-eyebrow-row-e2619f0bdd51f0153f8e4a446686b46a\">\n.flex_column.p633-eyebrow-row-e2619f0bdd51f0153f8e4a446686b46a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column p633-eyebrow-row-e2619f0bdd51f0153f8e4a446686b46a av_one_full  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-eyebrow-ccd604d4cb0ec4b244c93457bb0b33cf\">\n#top .av_textblock_section.p633-eyebrow-ccd604d4cb0ec4b244c93457bb0b33cf .avia_textblock{\nfont-size:10px;\ncolor:#e84a5f;\n}\n<\/style>\n<section  class='av_textblock_section p633-eyebrow-ccd604d4cb0ec4b244c93457bb0b33cf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>PRODUCTIVITY SAAS \u2014 2024<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-hero-left-506685dded0595d21a616f92c9384c1f\">\n.flex_column.p633-hero-left-506685dded0595d21a616f92c9384c1f{\npadding:0px 52px 0px 0px;\n}\n<\/style>\n<div  class='flex_column p633-hero-left-506685dded0595d21a616f92c9384c1f av_two_third  avia-builder-el-3  el_after_av_one_full  el_before_av_one_third  first av-break-at-tablet flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-h1-d1a1bde5942d0adb5dfaaa17433a4ab6\">\n#top .av-special-heading.p633-h1-d1a1bde5942d0adb5dfaaa17433a4ab6{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.p633-h1-d1a1bde5942d0adb5dfaaa17433a4ab6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p633-h1-d1a1bde5942d0adb5dfaaa17433a4ab6 .av-special-heading-tag{\nfont-size:88px;\n}\n.av-special-heading.p633-h1-d1a1bde5942d0adb5dfaaa17433a4ab6 .special-heading-inner-border{\nborder-color:#08080f;\n}\n.av-special-heading.p633-h1-d1a1bde5942d0adb5dfaaa17433a4ab6 .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p633-h1-d1a1bde5942d0adb5dfaaa17433a4ab6 .av-special-heading-tag .heading-wrap:before{\nborder-color:#08080f;\n}\nbody .av-special-heading.p633-h1-d1a1bde5942d0adb5dfaaa17433a4ab6 .av-special-heading-tag .heading-wrap:after{\nborder-color:#08080f;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.p633-h1-d1a1bde5942d0adb5dfaaa17433a4ab6 .av-special-heading-tag{\nfont-size:60px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.p633-h1-d1a1bde5942d0adb5dfaaa17433a4ab6 .av-special-heading-tag{\nfont-size:42px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.p633-h1-d1a1bde5942d0adb5dfaaa17433a4ab6 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n<\/style>\n<div  class='av-special-heading p633-h1-d1a1bde5942d0adb5dfaaa17433a4ab6 av-special-heading-h1 custom-color-heading  avia-builder-el-4  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Praxis<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-sp1-db1ee13d17fe7d9d7250a719a4f8a2ed\">\n#top .hr.hr-invisible.p633-sp1-db1ee13d17fe7d9d7250a719a4f8a2ed{\nheight:20px;\n}\n<\/style>\n<div  class='hr p633-sp1-db1ee13d17fe7d9d7250a719a4f8a2ed hr-invisible  avia-builder-el-5  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-tagline-2aada95f37d9a60421a7460bf92f8e3f\">\n#top .av_textblock_section.p633-tagline-2aada95f37d9a60421a7460bf92f8e3f .avia_textblock{\nfont-size:20px;\ncolor:rgba(255,255,255,0.58);\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .av_textblock_section.p633-tagline-2aada95f37d9a60421a7460bf92f8e3f .avia_textblock{\nfont-size:18px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.p633-tagline-2aada95f37d9a60421a7460bf92f8e3f .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.p633-tagline-2aada95f37d9a60421a7460bf92f8e3f .avia_textblock{\nfont-size:16px;\n}\n}\n<\/style>\n<section  class='av_textblock_section p633-tagline-2aada95f37d9a60421a7460bf92f8e3f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>A workflow tool that earned its onboarding.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-brief-6d0a88a743cde8737c7c0cf159b66fc5\">\n#top .av_textblock_section.p633-brief-6d0a88a743cde8737c7c0cf159b66fc5 .avia_textblock{\nfont-size:16px;\ncolor:rgba(255,255,255,0.42);\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .av_textblock_section.p633-brief-6d0a88a743cde8737c7c0cf159b66fc5 .avia_textblock{\nfont-size:15px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.p633-brief-6d0a88a743cde8737c7c0cf159b66fc5 .avia_textblock{\nfont-size:14px;\n}\n}\n<\/style>\n<section  class='av_textblock_section p633-brief-6d0a88a743cde8737c7c0cf159b66fc5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Praxis was powerful and impenetrable. Enterprise teams bought it and then spent weeks figuring out where to start. The brand looked like a utility bill and the onboarding read like a user manual.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-hero-right-28885814e6ed40ba326b53afc9027637\">\n.flex_column.p633-hero-right-28885814e6ed40ba326b53afc9027637{\nborder-width:1px;\nborder-color:#20203a;\nborder-style:solid;\nborder-radius:12px 12px 12px 12px;\npadding:32px 32px 32px 32px;\nbackground-color:#0d0d1c;\n}\n<\/style>\n<div  class='flex_column p633-hero-right-28885814e6ed40ba326b53afc9027637 av_one_third  avia-builder-el-8  el_after_av_two_third  avia-builder-el-last  av-break-at-tablet flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ring-7c686ef36e6c36f32c56c1bdf19bd9d1\">\n.avia-image-container.p633-ring-7c686ef36e6c36f32c56c1bdf19bd9d1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.p633-ring-7c686ef36e6c36f32c56c1bdf19bd9d1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container p633-ring-7c686ef36e6c36f32c56c1bdf19bd9d1 av-styling- avia-align-  avia-builder-el-9  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2177 avia-img-lazy-loading-not-2177 avia_image ' src=\"https:\/\/digismarties.com\/wp-content\/uploads\/2026\/05\/outcome-praxis-1.svg\" alt='' title='outcome-praxis'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ring-sp-1fc942a9bf1e4dcc59094db4826f531a\">\n#top .hr.hr-invisible.p633-ring-sp-1fc942a9bf1e4dcc59094db4826f531a{\nheight:16px;\n}\n<\/style>\n<div  class='hr p633-ring-sp-1fc942a9bf1e4dcc59094db4826f531a hr-invisible  avia-builder-el-10  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-res-lbl-f636d384d3b0e8a3ac9cb45f50de6044\">\n#top .av_textblock_section.p633-res-lbl-f636d384d3b0e8a3ac9cb45f50de6044 .avia_textblock{\nfont-size:10px;\ncolor:rgba(255,255,255,0.32);\n}\n<\/style>\n<section  class='av_textblock_section p633-res-lbl-f636d384d3b0e8a3ac9cb45f50de6044 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>OUTCOME<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-res-val-db46ad697b1f85505bb1ad8ad517ac97\">\n#top .av_textblock_section.p633-res-val-db46ad697b1f85505bb1ad8ad517ac97 .avia_textblock{\nfont-size:14px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section p633-res-val-db46ad697b1f85505bb1ad8ad517ac97 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>32% faster cycle time \u2014 71% first-week activation rate<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-s2-01107ecd515ea873eac649ea029ddbcd\">\n.avia-section.p633-s2-01107ecd515ea873eac649ea029ddbcd{\nbackground-color:#0a0a12;\nbackground-image:unset;\nposition:relative;\n}\n.avia-section.p633-s2-01107ecd515ea873eac649ea029ddbcd .avia-divider-svg-bottom svg{\nheight:50px;\nwidth:calc(100% + 1.3px);\nfill:#08080f;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section p633-s2-01107ecd515ea873eac649ea029ddbcd main_color avia-section-no-padding avia-no-shadow  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='avia-divider-svg avia-divider-svg-mountains avia-divider-svg-bottom avia-flipped-svg avia-to-front avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-633'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-cover-col-cb56fe40706529c89979e70767abfce7\">\n.flex_column.p633-cover-col-cb56fe40706529c89979e70767abfce7{\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column p633-cover-col-cb56fe40706529c89979e70767abfce7 av_one_full  avia-builder-el-14  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-cover-img-b7cfbf3f24f2f820095ada7f78725f8e\">\n.avia-image-container.p633-cover-img-b7cfbf3f24f2f820095ada7f78725f8e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.p633-cover-img-b7cfbf3f24f2f820095ada7f78725f8e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container p633-cover-img-b7cfbf3f24f2f820095ada7f78725f8e av-styling- avia-align-  avia-builder-el-15  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-2258 avia-img-lazy-loading-not-2258 avia_image ' src=\"https:\/\/digismarties.com\/wp-content\/uploads\/2026\/05\/card-praxis-1.svg\" alt='' title='card-praxis'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section p633-meta-sec-940c470234c68b95a22615257344b869 main_color avia-section-default avia-no-border-styling  avia-builder-el-16  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-633'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-meta-top-6c423961af42a34fefb8ed1cfe297935\">\n#top .hr.hr-invisible.p633-meta-top-6c423961af42a34fefb8ed1cfe297935{\nheight:80px;\n}\n<\/style>\n<div  class='hr p633-meta-top-6c423961af42a34fefb8ed1cfe297935 hr-invisible  avia-builder-el-17  el_before_av_one_fourth  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-meta-c1-c077e8f0a226337c00253a3278d62b56\">\n.flex_column.p633-meta-c1-c077e8f0a226337c00253a3278d62b56{\npadding:32px 24px 0px 0px;\n}\n<\/style>\n<div  class='flex_column p633-meta-c1-c077e8f0a226337c00253a3278d62b56 av_one_fourth  avia-builder-el-18  el_after_av_hr  el_before_av_one_fourth  first no_margin flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-meta-ib1-db2410d84a8ca2ec4170862749c3cd70\">\n.iconbox.p633-meta-ib1-db2410d84a8ca2ec4170862749c3cd70 .iconbox_icon{\nbackground-color:#e84a5f;\nborder:1px solid #e84a5f;\ncolor:#ffffff;\n}\n.iconbox.p633-meta-ib1-db2410d84a8ca2ec4170862749c3cd70 .iconbox_icon.avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .iconbox.p633-meta-ib1-db2410d84a8ca2ec4170862749c3cd70 .iconbox_content_title{\nfont-size:11px;\ncolor:#e84a5f;\n}\n.iconbox.p633-meta-ib1-db2410d84a8ca2ec4170862749c3cd70 .iconbox_content_container{\nfont-size:16px;\ncolor:rgba(255,255,255,0.58);\n}\n<\/style>\n<article  class='iconbox iconbox_top p633-meta-ib1-db2410d84a8ca2ec4170862749c3cd70  avia-builder-el-19  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: YEAR\"><div class='iconbox_icon heading-color avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='calendar' data-av_iconset='svg_entypo-fontello' ><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29\" height=\"32\" viewBox=\"0 0 29 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\">\n<title id='av-svg-title-1'>Calendar<\/title>\n<desc id='av-svg-desc-1'>Calendar<\/desc>\n<path d=\"M25.6 4.8q1.344 0 2.272 0.928t0.928 2.272v19.2q0 1.28-0.928 2.24t-2.272 0.96h-22.4q-1.28 0-2.24-0.96t-0.96-2.24v-19.2q0-1.344 0.96-2.272t2.24-0.928h1.472v3.2h5.12v-3.2h9.28v3.2h5.12v-3.2h1.408zM25.6 27.2v-12.8h-22.4v12.8h22.4zM8.32 1.6v5.44h-2.24v-5.44h2.24zM22.72 1.6v5.44h-2.24v-5.44h2.24z\"><\/path>\n<\/svg><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >YEAR<\/h3><\/header><div class='iconbox_content_container av_inherit_color'  itemprop=\"text\" ><p>Launched in 2024<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-meta-c2-566b31f049d100cabf4de90f9c8663a7\">\n.flex_column.p633-meta-c2-566b31f049d100cabf4de90f9c8663a7{\npadding:32px 24px 0px 24px;\n}\n<\/style>\n<div  class='flex_column p633-meta-c2-566b31f049d100cabf4de90f9c8663a7 av_one_fourth  avia-builder-el-20  el_after_av_one_fourth  el_before_av_one_fourth  no_margin flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-meta-ib2-7307aacb8ecc496605e369870346621b\">\n.iconbox.p633-meta-ib2-7307aacb8ecc496605e369870346621b .iconbox_icon{\nbackground-color:#e84a5f;\nborder:1px solid #e84a5f;\ncolor:#ffffff;\n}\n.iconbox.p633-meta-ib2-7307aacb8ecc496605e369870346621b .iconbox_icon.avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .iconbox.p633-meta-ib2-7307aacb8ecc496605e369870346621b .iconbox_content_title{\nfont-size:11px;\ncolor:#e84a5f;\n}\n.iconbox.p633-meta-ib2-7307aacb8ecc496605e369870346621b .iconbox_content_container{\nfont-size:16px;\ncolor:rgba(255,255,255,0.58);\n}\n<\/style>\n<article  class='iconbox iconbox_top p633-meta-ib2-7307aacb8ecc496605e369870346621b  avia-builder-el-21  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: ROLE\"><div class='iconbox_icon heading-color avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='user' data-av_iconset='svg_entypo-fontello' ><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"32\" viewBox=\"0 0 30 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\">\n<title id='av-svg-title-2'>User<\/title>\n<desc id='av-svg-desc-2'>User<\/desc>\n<path d=\"M23.552 23.104q6.528 2.304 6.528 3.904v3.392h-30.080v-3.392q0-1.6 6.528-3.904 3.008-1.088 4.096-2.208t1.088-3.040q0-0.704-0.704-1.568t-1.024-2.336q-0.064-0.384-0.288-0.576t-0.448-0.256-0.448-0.544-0.288-1.376q0-0.512 0.16-0.832t0.288-0.384l0.128-0.128q-0.256-1.6-0.384-2.816-0.128-1.728 1.312-3.584t5.024-1.856 5.056 1.856 1.28 3.584l-0.384 2.816q0.576 0.256 0.576 1.344-0.064 0.896-0.288 1.376t-0.448 0.544-0.448 0.256-0.288 0.576q-0.256 1.536-0.992 2.368t-0.736 1.536q0 1.92 1.12 3.040t4.064 2.208z\"><\/path>\n<\/svg><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >ROLE<\/h3><\/header><div class='iconbox_content_container av_inherit_color'  itemprop=\"text\" ><p>Product Design Lead<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-meta-c3-0856d9c3840fd957d78c8a0d408e304e\">\n.flex_column.p633-meta-c3-0856d9c3840fd957d78c8a0d408e304e{\npadding:32px 24px 0px 24px;\n}\n<\/style>\n<div  class='flex_column p633-meta-c3-0856d9c3840fd957d78c8a0d408e304e av_one_fourth  avia-builder-el-22  el_after_av_one_fourth  el_before_av_one_fourth  no_margin flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-meta-ib3-778d93974bdef9bbd1aea51cc83454aa\">\n.iconbox.p633-meta-ib3-778d93974bdef9bbd1aea51cc83454aa .iconbox_icon{\nbackground-color:#e84a5f;\nborder:1px solid #e84a5f;\ncolor:#ffffff;\n}\n.iconbox.p633-meta-ib3-778d93974bdef9bbd1aea51cc83454aa .iconbox_icon.avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .iconbox.p633-meta-ib3-778d93974bdef9bbd1aea51cc83454aa .iconbox_content_title{\nfont-size:11px;\ncolor:#e84a5f;\n}\n.iconbox.p633-meta-ib3-778d93974bdef9bbd1aea51cc83454aa .iconbox_content_container{\nfont-size:16px;\ncolor:rgba(255,255,255,0.58);\n}\n<\/style>\n<article  class='iconbox iconbox_top p633-meta-ib3-778d93974bdef9bbd1aea51cc83454aa  avia-builder-el-23  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: SERVICES\"><div class='iconbox_icon heading-color avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='briefcase' data-av_iconset='svg_entypo-fontello' ><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-3' aria-describedby='av-svg-desc-3' role=\"graphics-symbol\">\n<title id='av-svg-title-3'>Briefcase<\/title>\n<desc id='av-svg-desc-3'>Briefcase<\/desc>\n<path d=\"M14.592 16.768v3.2h-14.592q0.256-7.232 0.32-9.344 0.128-3.456 3.2-3.456h5.12q0.512-0.832 1.184-2.144t0.736-1.44q0.448-0.832 0.736-1.024t1.184-0.192h7.104q0.832 0 1.152 0.224t0.704 0.992q0.576 1.024 1.92 3.584h5.12q3.072 0 3.2 3.456l0.32 9.344h-14.528v-3.2h-2.88zM12.224 5.44l-0.896 1.728h9.344l-0.896-1.728q-0.448-0.832-1.344-0.832h-4.864q-0.896 0-1.344 0.832zM17.472 24.768v-3.2h13.76q-0.192 2.816-0.32 5.312-0.192 2.688-2.88 2.688h-24q-2.88 0-2.88-2.688l-0.32-5.312h13.76v3.2h2.88z\"><\/path>\n<\/svg><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >SERVICES<\/h3><\/header><div class='iconbox_content_container av_inherit_color'  itemprop=\"text\" ><p>Brand, UX, Onboarding<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-meta-c4-4cf073ecc9edead9b7bc4b36b766e441\">\n.flex_column.p633-meta-c4-4cf073ecc9edead9b7bc4b36b766e441{\npadding:32px 0px 0px 24px;\n}\n<\/style>\n<div  class='flex_column p633-meta-c4-4cf073ecc9edead9b7bc4b36b766e441 av_one_fourth  avia-builder-el-24  el_after_av_one_fourth  el_before_av_hr  no_margin flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-meta-ib4-61910364580c19caac42ce017e502393\">\n.iconbox.p633-meta-ib4-61910364580c19caac42ce017e502393 .iconbox_icon{\nbackground-color:#e84a5f;\nborder:1px solid #e84a5f;\ncolor:#ffffff;\n}\n.iconbox.p633-meta-ib4-61910364580c19caac42ce017e502393 .iconbox_icon.avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .iconbox.p633-meta-ib4-61910364580c19caac42ce017e502393 .iconbox_content_title{\nfont-size:11px;\ncolor:#e84a5f;\n}\n.iconbox.p633-meta-ib4-61910364580c19caac42ce017e502393 .iconbox_content_container{\nfont-size:16px;\ncolor:rgba(255,255,255,0.58);\n}\n<\/style>\n<article  class='iconbox iconbox_top p633-meta-ib4-61910364580c19caac42ce017e502393  avia-builder-el-25  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: INDUSTRY\"><div class='iconbox_icon heading-color avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='tag' data-av_iconset='svg_entypo-fontello' ><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31\" height=\"32\" viewBox=\"0 0 31 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-4' aria-describedby='av-svg-desc-4' role=\"graphics-symbol\">\n<title id='av-svg-title-4'>Tag<\/title>\n<desc id='av-svg-desc-4'>Tag<\/desc>\n<path d=\"M30.208 0.64q1.152 3.392-0.256 6.368t-4.096 5.024l0.576 0.768q0.512 0.896 0.192 1.728l-1.536 5.056q-0.384 0.96-1.152 1.472l-14.848 10.496q-1.344 0.96-2.048-0.128l-6.72-9.728q-0.384-0.576-0.288-1.248t0.672-1.056l14.848-10.496q0.832-0.576 1.728-0.576h5.056q0.96 0 1.536 0.832l0.896 1.28q5.376-4.16 3.648-9.152-0.32-0.896 0.576-1.28 1.024-0.256 1.216 0.64zM23.296 15.616q1.28-1.024 1.088-2.56l-1.024 0.512q-0.256 0.128-0.384 0.128-0.576 0-0.896-0.576-0.384-0.96 0.512-1.28l0.768-0.448q-1.536-1.088-2.944 0-0.896 0.576-1.088 1.632t0.448 1.952q0.576 0.832 1.632 1.024t1.888-0.384z\"><\/path>\n<\/svg><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >INDUSTRY<\/h3><\/header><div class='iconbox_content_container av_inherit_color'  itemprop=\"text\" ><p>Productivity SaaS<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-meta-bot-3eb43ce5306f59c2d7f416476d89c357\">\n#top .hr.hr-invisible.p633-meta-bot-3eb43ce5306f59c2d7f416476d89c357{\nheight:80px;\n}\n<\/style>\n<div  class='hr p633-meta-bot-3eb43ce5306f59c2d7f416476d89c357 hr-invisible  avia-builder-el-26  el_after_av_one_fourth  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-s3-f284da60bf4b67f75a166a47122b2df5\">\n.avia-section.p633-s3-f284da60bf4b67f75a166a47122b2df5{\nbackground-color:#08080f;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section p633-s3-f284da60bf4b67f75a166a47122b2df5 main_color avia-section-large avia-no-border-styling  avia-builder-el-27  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-633'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-brief-text-4211b420204e90d1d11b4ebba6055b1d\">\n.flex_column.p633-brief-text-4211b420204e90d1d11b4ebba6055b1d{\npadding:0px 56px 0px 0px;\n}\n<\/style>\n<div  class='flex_column p633-brief-text-4211b420204e90d1d11b4ebba6055b1d av_two_third  avia-builder-el-28  el_before_av_one_third  avia-builder-el-first  first av-break-at-tablet flex_column_div av-animated-generic bottom-to-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-brief-lbl-9cd818c2ee930711d7b63cdb5e2e0ab7\">\n#top .av_textblock_section.p633-brief-lbl-9cd818c2ee930711d7b63cdb5e2e0ab7 .avia_textblock{\nfont-size:10px;\ncolor:#e84a5f;\n}\n<\/style>\n<section  class='av_textblock_section p633-brief-lbl-9cd818c2ee930711d7b63cdb5e2e0ab7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>THE BRIEF<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-brief-sp1-712425d43af1ee5fe8f2f67ab0818e01\">\n#top .hr.hr-invisible.p633-brief-sp1-712425d43af1ee5fe8f2f67ab0818e01{\nheight:20px;\n}\n<\/style>\n<div  class='hr p633-brief-sp1-712425d43af1ee5fe8f2f67ab0818e01 hr-invisible  avia-builder-el-30  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-brief-p1-6849f178e98338bf757b92cd07117a4d\">\n#top .av_textblock_section.p633-brief-p1-6849f178e98338bf757b92cd07117a4d .avia_textblock{\nfont-size:17px;\ncolor:rgba(255,255,255,0.72);\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .av_textblock_section.p633-brief-p1-6849f178e98338bf757b92cd07117a4d .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.p633-brief-p1-6849f178e98338bf757b92cd07117a4d .avia_textblock{\nfont-size:15px;\n}\n}\n<\/style>\n<section  class='av_textblock_section p633-brief-p1-6849f178e98338bf757b92cd07117a4d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Praxis was powerful and impenetrable. Enterprise teams bought it, then spent weeks trying to figure out where to start. The brand looked like a utility bill and the onboarding read like a user manual.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-brief-sp2-96109eb11efe1861dfe2d4a79e9a2796\">\n#top .hr.hr-invisible.p633-brief-sp2-96109eb11efe1861dfe2d4a79e9a2796{\nheight:16px;\n}\n<\/style>\n<div  class='hr p633-brief-sp2-96109eb11efe1861dfe2d4a79e9a2796 hr-invisible  avia-builder-el-32  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-brief-p2-09830e12a441aa7ce3d4bab3195d5a40\">\n#top .av_textblock_section.p633-brief-p2-09830e12a441aa7ce3d4bab3195d5a40 .avia_textblock{\nfont-size:17px;\ncolor:rgba(255,255,255,0.48);\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .av_textblock_section.p633-brief-p2-09830e12a441aa7ce3d4bab3195d5a40 .avia_textblock{\nfont-size:16px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.p633-brief-p2-09830e12a441aa7ce3d4bab3195d5a40 .avia_textblock{\nfont-size:15px;\n}\n}\n<\/style>\n<section  class='av_textblock_section p633-brief-p2-09830e12a441aa7ce3d4bab3195d5a40 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>We rebuilt the brand from the first-time experience backward \u2014 a visual system that made complexity feel manageable and an onboarding flow that got teams to their first win in under a day.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-meta-card-7409c23203a9c6cc18ede3296267acc3\">\n.flex_column.p633-meta-card-7409c23203a9c6cc18ede3296267acc3{\nborder-width:1px;\nborder-color:#20203a;\nborder-style:solid;\nborder-radius:12px 12px 12px 12px;\npadding:36px 36px 36px 36px;\nbackground-color:#0d0d1c;\n}\n<\/style>\n<div  class='flex_column p633-meta-card-7409c23203a9c6cc18ede3296267acc3 av_one_third  avia-builder-el-34  el_after_av_two_third  avia-builder-el-last  av-break-at-tablet flex_column_div av-animated-generic bottom-to-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-mc-lbl1-4868fc5179fb02e13deb18c013d55247\">\n#top .av_textblock_section.p633-mc-lbl1-4868fc5179fb02e13deb18c013d55247 .avia_textblock{\nfont-size:10px;\ncolor:rgba(255,255,255,0.32);\n}\n<\/style>\n<section  class='av_textblock_section p633-mc-lbl1-4868fc5179fb02e13deb18c013d55247 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>YEAR<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-mc-sp1-00baa891d5fc9b124c770d4af6981aa3\">\n#top .hr.hr-invisible.p633-mc-sp1-00baa891d5fc9b124c770d4af6981aa3{\nheight:6px;\n}\n<\/style>\n<div  class='hr p633-mc-sp1-00baa891d5fc9b124c770d4af6981aa3 hr-invisible  avia-builder-el-36  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-mc-val1-231691e051bfb44c5024269f244ec9d4\">\n#top .av_textblock_section.p633-mc-val1-231691e051bfb44c5024269f244ec9d4 .avia_textblock{\nfont-size:14px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section p633-mc-val1-231691e051bfb44c5024269f244ec9d4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>2024<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-mc-div1-304af67c53fb654d5288cbe9898d54f2\">\n#top .hr.p633-mc-div1-304af67c53fb654d5288cbe9898d54f2{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p633-mc-div1-304af67c53fb654d5288cbe9898d54f2 .hr-inner{\nwidth:100%;\nborder-color:#20203a;\n}\n<\/style>\n<div  class='hr p633-mc-div1-304af67c53fb654d5288cbe9898d54f2 hr-custom  avia-builder-el-38  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-mc-lbl2-0a629dec69632c28ce337930e8f8a8f3\">\n#top .av_textblock_section.p633-mc-lbl2-0a629dec69632c28ce337930e8f8a8f3 .avia_textblock{\nfont-size:10px;\ncolor:rgba(255,255,255,0.32);\n}\n<\/style>\n<section  class='av_textblock_section p633-mc-lbl2-0a629dec69632c28ce337930e8f8a8f3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>ROLE<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-mc-sp2-8d68fc5100f90ef99526d2c9dd16762d\">\n#top .hr.hr-invisible.p633-mc-sp2-8d68fc5100f90ef99526d2c9dd16762d{\nheight:6px;\n}\n<\/style>\n<div  class='hr p633-mc-sp2-8d68fc5100f90ef99526d2c9dd16762d hr-invisible  avia-builder-el-40  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-mc-val2-baa75b7f291a87ea8f9eba114b4f2817\">\n#top .av_textblock_section.p633-mc-val2-baa75b7f291a87ea8f9eba114b4f2817 .avia_textblock{\nfont-size:14px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section p633-mc-val2-baa75b7f291a87ea8f9eba114b4f2817 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Product Design Lead<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-mc-div2-cf97818027548b0889267b8897bf90f5\">\n#top .hr.p633-mc-div2-cf97818027548b0889267b8897bf90f5{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p633-mc-div2-cf97818027548b0889267b8897bf90f5 .hr-inner{\nwidth:100%;\nborder-color:#20203a;\n}\n<\/style>\n<div  class='hr p633-mc-div2-cf97818027548b0889267b8897bf90f5 hr-custom  avia-builder-el-42  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-mc-lbl3-bb9ba634d60d0521e3687a6a7473c015\">\n#top .av_textblock_section.p633-mc-lbl3-bb9ba634d60d0521e3687a6a7473c015 .avia_textblock{\nfont-size:10px;\ncolor:rgba(255,255,255,0.32);\n}\n<\/style>\n<section  class='av_textblock_section p633-mc-lbl3-bb9ba634d60d0521e3687a6a7473c015 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>SERVICES<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-mc-sp3-a170ec04e44b3440677b3b99c6ce779d\">\n#top .hr.hr-invisible.p633-mc-sp3-a170ec04e44b3440677b3b99c6ce779d{\nheight:6px;\n}\n<\/style>\n<div  class='hr p633-mc-sp3-a170ec04e44b3440677b3b99c6ce779d hr-invisible  avia-builder-el-44  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-mc-val3-3725603dfca97cfc8aff64968de52d76\">\n#top .av_textblock_section.p633-mc-val3-3725603dfca97cfc8aff64968de52d76 .avia_textblock{\nfont-size:13px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section p633-mc-val3-3725603dfca97cfc8aff64968de52d76 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Product UX, Brand Identity, Onboarding Design<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-mc-div3-2b211246dfd0f9ec4d49d14050dbbbc4\">\n#top .hr.p633-mc-div3-2b211246dfd0f9ec4d49d14050dbbbc4{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p633-mc-div3-2b211246dfd0f9ec4d49d14050dbbbc4 .hr-inner{\nwidth:100%;\nborder-color:#20203a;\n}\n<\/style>\n<div  class='hr p633-mc-div3-2b211246dfd0f9ec4d49d14050dbbbc4 hr-custom  avia-builder-el-46  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-mc-lbl4-91c044a241310e8339f0d4215bfd63f2\">\n#top .av_textblock_section.p633-mc-lbl4-91c044a241310e8339f0d4215bfd63f2 .avia_textblock{\nfont-size:10px;\ncolor:#e84a5f;\n}\n<\/style>\n<section  class='av_textblock_section p633-mc-lbl4-91c044a241310e8339f0d4215bfd63f2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>RESULT<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-mc-sp4-465a0d4e959e0ad3985267bae4a82d69\">\n#top .hr.hr-invisible.p633-mc-sp4-465a0d4e959e0ad3985267bae4a82d69{\nheight:6px;\n}\n<\/style>\n<div  class='hr p633-mc-sp4-465a0d4e959e0ad3985267bae4a82d69 hr-invisible  avia-builder-el-48  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-mc-val4-871390839f0ec705939f77e74518cdf4\">\n#top .av_textblock_section.p633-mc-val4-871390839f0ec705939f77e74518cdf4 .avia_textblock{\nfont-size:14px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section p633-mc-val4-871390839f0ec705939f77e74518cdf4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>32% faster cycle time \u2014 71% first-week activation rate<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-s4-1b3dfa3c5e76e6b9036d1dab761d7001\">\n.avia-section.p633-s4-1b3dfa3c5e76e6b9036d1dab761d7001{\nbackground-color:#08080f;\nbackground-image:unset;\n}\n<\/style>\n<div id='portfolio-impact'  class='avia-section p633-s4-1b3dfa3c5e76e6b9036d1dab761d7001 main_color avia-section-large avia-no-border-styling  avia-builder-el-50  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-633'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-impact-hdr-ef517edbd8bffe369b63e6f2fd807ecd\">\n.flex_column.p633-impact-hdr-ef517edbd8bffe369b63e6f2fd807ecd{\npadding:0px 0px 52px 0px;\n}\n<\/style>\n<div  class='flex_column p633-impact-hdr-ef517edbd8bffe369b63e6f2fd807ecd av_one_full  avia-builder-el-51  el_before_av_one_fifth  avia-builder-el-first  first flex_column_div av-animated-generic bottom-to-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-impact-lbl-c589c03f3faa9a7c2d4c8976b164f5fe\">\n#top .av_textblock_section.p633-impact-lbl-c589c03f3faa9a7c2d4c8976b164f5fe .avia_textblock{\nfont-size:11px;\ncolor:#e84a5f;\n}\n<\/style>\n<section  class='av_textblock_section p633-impact-lbl-c589c03f3faa9a7c2d4c8976b164f5fe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>THE IMPACT<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-impact-sp-98a00558f0e0eb80515f1436686d2435\">\n#top .hr.hr-invisible.p633-impact-sp-98a00558f0e0eb80515f1436686d2435{\nheight:14px;\n}\n<\/style>\n<div  class='hr p633-impact-sp-98a00558f0e0eb80515f1436686d2435 hr-invisible  avia-builder-el-53  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-impact-h2-dc48217b708a35a15d882c9bd39d8875\">\n#top .av-special-heading.p633-impact-h2-dc48217b708a35a15d882c9bd39d8875{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.p633-impact-h2-dc48217b708a35a15d882c9bd39d8875 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p633-impact-h2-dc48217b708a35a15d882c9bd39d8875 .av-special-heading-tag{\nfont-size:44px;\n}\n.av-special-heading.p633-impact-h2-dc48217b708a35a15d882c9bd39d8875 .special-heading-inner-border{\nborder-color:#08080f;\n}\n.av-special-heading.p633-impact-h2-dc48217b708a35a15d882c9bd39d8875 .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p633-impact-h2-dc48217b708a35a15d882c9bd39d8875 .av-special-heading-tag .heading-wrap:before{\nborder-color:#08080f;\n}\nbody .av-special-heading.p633-impact-h2-dc48217b708a35a15d882c9bd39d8875 .av-special-heading-tag .heading-wrap:after{\nborder-color:#08080f;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.p633-impact-h2-dc48217b708a35a15d882c9bd39d8875 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.p633-impact-h2-dc48217b708a35a15d882c9bd39d8875 .av-special-heading-tag{\nfont-size:26px;\n}\n}\n<\/style>\n<div  class='av-special-heading p633-impact-h2-dc48217b708a35a15d882c9bd39d8875 av-special-heading-h2 custom-color-heading  avia-builder-el-54  el_after_av_hr  el_before_av_hr '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >What Praxis tracked after the redesign.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-impact-sp2-b7e384f6d2e0e202dc9f6d25c61af40f\">\n#top .hr.hr-invisible.p633-impact-sp2-b7e384f6d2e0e202dc9f6d25c61af40f{\nheight:10px;\n}\n<\/style>\n<div  class='hr p633-impact-sp2-b7e384f6d2e0e202dc9f6d25c61af40f hr-invisible  avia-builder-el-55  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-impact-sub-95f14d8b06c6faf39143e4dc1f31a962\">\n#top .av_textblock_section.p633-impact-sub-95f14d8b06c6faf39143e4dc1f31a962 .avia_textblock{\nfont-size:15px;\ncolor:rgba(255,255,255,0.35);\n}\n<\/style>\n<section  class='av_textblock_section p633-impact-sub-95f14d8b06c6faf39143e4dc1f31a962 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Three Fortune 500 wins in Q1. One product that finally felt like itself.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-stat1-col-b5b6ea4fc642bb4a3c837e75f06462c0\">\n.flex_column.p633-stat1-col-b5b6ea4fc642bb4a3c837e75f06462c0{\nborder-width:1px;\nborder-color:#1a1a28;\nborder-style:solid;\nborder-radius:14px 14px 14px 14px;\npadding:44px 32px 44px 32px;\nbackground-color:#0d0d1c;\n}\n<\/style>\n<div  class='flex_column p633-stat1-col-b5b6ea4fc642bb4a3c837e75f06462c0 av_one_fifth  avia-builder-el-57  el_after_av_one_full  el_before_av_one_fifth  first av-break-at-tablet flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-stat1-lbl-ccf47ef9bfef6a8a89cd4e74933b1e83\">\n#top .av-special-heading.p633-stat1-lbl-ccf47ef9bfef6a8a89cd4e74933b1e83{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#e84a5f;\nfont-size:12px;\n}\nbody .av-special-heading.p633-stat1-lbl-ccf47ef9bfef6a8a89cd4e74933b1e83 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p633-stat1-lbl-ccf47ef9bfef6a8a89cd4e74933b1e83 .av-special-heading-tag{\nfont-size:12px;\n}\n.av-special-heading.p633-stat1-lbl-ccf47ef9bfef6a8a89cd4e74933b1e83 .special-heading-inner-border{\nborder-color:#0d0d1c;\n}\n.av-special-heading.p633-stat1-lbl-ccf47ef9bfef6a8a89cd4e74933b1e83 .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p633-stat1-lbl-ccf47ef9bfef6a8a89cd4e74933b1e83 .av-special-heading-tag .heading-wrap:before{\nborder-color:#0d0d1c;\n}\nbody .av-special-heading.p633-stat1-lbl-ccf47ef9bfef6a8a89cd4e74933b1e83 .av-special-heading-tag .heading-wrap:after{\nborder-color:#0d0d1c;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.p633-stat1-lbl-ccf47ef9bfef6a8a89cd4e74933b1e83 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.p633-stat1-lbl-ccf47ef9bfef6a8a89cd4e74933b1e83 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading p633-stat1-lbl-ccf47ef9bfef6a8a89cd4e74933b1e83 av-special-heading-h6 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-58  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h6 class='av-special-heading-tag '  itemprop=\"headline\"  >CYCLE TIME<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-stat1-line-f7cb7aea5bf5f5438431230b570aeb31\">\n#top .hr.p633-stat1-line-f7cb7aea5bf5f5438431230b570aeb31{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p633-stat1-line-f7cb7aea5bf5f5438431230b570aeb31 .hr-inner{\nwidth:28px;\nborder-color:#e84a5f;\n}\n<\/style>\n<div  class='hr p633-stat1-line-f7cb7aea5bf5f5438431230b570aeb31 hr-custom  avia-builder-el-59  el_after_av_heading  el_before_av_animated_numbers  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-stat1-8d5fa769a673bd171f5b4190cf753b10\">\n.avia-animated-number.p633-stat1-8d5fa769a673bd171f5b4190cf753b10 .avia-animated-number-icon.avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top .avia-animated-number.p633-stat1-8d5fa769a673bd171f5b4190cf753b10 .avia-animated-number-title{\nfont-size:64px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.p633-stat1-8d5fa769a673bd171f5b4190cf753b10 .avia-animated-number-content{\nfont-size:13px;\ncolor:rgba(255,255,255,0.45);\n}\n<\/style>\n<div  class=\"avia-animated-number p633-stat1-8d5fa769a673bd171f5b4190cf753b10 av-force-default-color avia_animate_when_visible  avia-builder-el-60  el_after_av_hr  avia-builder-el-last  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"32\" data-start_from=\"0\">32<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Project delivery speed gain<\/p>\n<\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-stat2-col-380cea43e90f0d38ae3169274912e89a\">\n.flex_column.p633-stat2-col-380cea43e90f0d38ae3169274912e89a{\nborder-width:1px;\nborder-color:#1a1a28;\nborder-style:solid;\nborder-radius:14px 14px 14px 14px;\npadding:44px 32px 44px 32px;\nbackground-color:#0d0d1c;\n}\n<\/style>\n<div  class='flex_column p633-stat2-col-380cea43e90f0d38ae3169274912e89a av_one_fifth  avia-builder-el-61  el_after_av_one_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-stat2-lbl-0c3dc07566d5cedba9fb401c85087693\">\n#top .av-special-heading.p633-stat2-lbl-0c3dc07566d5cedba9fb401c85087693{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#e84a5f;\nfont-size:12px;\n}\nbody .av-special-heading.p633-stat2-lbl-0c3dc07566d5cedba9fb401c85087693 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p633-stat2-lbl-0c3dc07566d5cedba9fb401c85087693 .av-special-heading-tag{\nfont-size:12px;\n}\n.av-special-heading.p633-stat2-lbl-0c3dc07566d5cedba9fb401c85087693 .special-heading-inner-border{\nborder-color:#0d0d1c;\n}\n.av-special-heading.p633-stat2-lbl-0c3dc07566d5cedba9fb401c85087693 .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p633-stat2-lbl-0c3dc07566d5cedba9fb401c85087693 .av-special-heading-tag .heading-wrap:before{\nborder-color:#0d0d1c;\n}\nbody .av-special-heading.p633-stat2-lbl-0c3dc07566d5cedba9fb401c85087693 .av-special-heading-tag .heading-wrap:after{\nborder-color:#0d0d1c;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.p633-stat2-lbl-0c3dc07566d5cedba9fb401c85087693 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.p633-stat2-lbl-0c3dc07566d5cedba9fb401c85087693 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading p633-stat2-lbl-0c3dc07566d5cedba9fb401c85087693 av-special-heading-h6 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-62  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h6 class='av-special-heading-tag '  itemprop=\"headline\"  >ACTIVATION<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-stat2-line-3d7435483e12aab685a92c6a4616541b\">\n#top .hr.p633-stat2-line-3d7435483e12aab685a92c6a4616541b{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p633-stat2-line-3d7435483e12aab685a92c6a4616541b .hr-inner{\nwidth:28px;\nborder-color:#e84a5f;\n}\n<\/style>\n<div  class='hr p633-stat2-line-3d7435483e12aab685a92c6a4616541b hr-custom  avia-builder-el-63  el_after_av_heading  el_before_av_animated_numbers  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-stat2-bfc3c82de39344571e4582448c493e0f\">\n.avia-animated-number.p633-stat2-bfc3c82de39344571e4582448c493e0f .avia-animated-number-icon.avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top .avia-animated-number.p633-stat2-bfc3c82de39344571e4582448c493e0f .avia-animated-number-title{\nfont-size:64px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.p633-stat2-bfc3c82de39344571e4582448c493e0f .avia-animated-number-content{\nfont-size:13px;\ncolor:rgba(255,255,255,0.45);\n}\n<\/style>\n<div  class=\"avia-animated-number p633-stat2-bfc3c82de39344571e4582448c493e0f av-force-default-color avia_animate_when_visible  avia-builder-el-64  el_after_av_hr  avia-builder-el-last  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"71\" data-start_from=\"0\">71<\/span><\/strong><div class=\"avia-animated-number-content\"><p>First-week activation rate<\/p>\n<\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-stat3-col-bb58b442d1fdfc8f012790b021998f6c\">\n.flex_column.p633-stat3-col-bb58b442d1fdfc8f012790b021998f6c{\nborder-width:1px;\nborder-color:#e84a5f;\nborder-style:solid;\nborder-radius:14px 14px 14px 14px;\npadding:44px 32px 44px 32px;\nbackground-color:#10060f;\n}\n<\/style>\n<div  class='flex_column p633-stat3-col-bb58b442d1fdfc8f012790b021998f6c av_one_fifth  avia-builder-el-65  el_after_av_one_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-stat3-lbl-d48106bba6c7fc86de912788973be076\">\n#top .av-special-heading.p633-stat3-lbl-d48106bba6c7fc86de912788973be076{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#e84a5f;\nfont-size:12px;\n}\nbody .av-special-heading.p633-stat3-lbl-d48106bba6c7fc86de912788973be076 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p633-stat3-lbl-d48106bba6c7fc86de912788973be076 .av-special-heading-tag{\nfont-size:12px;\n}\n.av-special-heading.p633-stat3-lbl-d48106bba6c7fc86de912788973be076 .special-heading-inner-border{\nborder-color:#10060f;\n}\n.av-special-heading.p633-stat3-lbl-d48106bba6c7fc86de912788973be076 .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p633-stat3-lbl-d48106bba6c7fc86de912788973be076 .av-special-heading-tag .heading-wrap:before{\nborder-color:#10060f;\n}\nbody .av-special-heading.p633-stat3-lbl-d48106bba6c7fc86de912788973be076 .av-special-heading-tag .heading-wrap:after{\nborder-color:#10060f;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.p633-stat3-lbl-d48106bba6c7fc86de912788973be076 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.p633-stat3-lbl-d48106bba6c7fc86de912788973be076 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading p633-stat3-lbl-d48106bba6c7fc86de912788973be076 av-special-heading-h6 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-66  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h6 class='av-special-heading-tag '  itemprop=\"headline\"  >ENTERPRISE<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-stat3-line-21bf6ec87445d2962c9ad67b58dfcec7\">\n#top .hr.p633-stat3-line-21bf6ec87445d2962c9ad67b58dfcec7{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p633-stat3-line-21bf6ec87445d2962c9ad67b58dfcec7 .hr-inner{\nwidth:28px;\nborder-color:#e84a5f;\n}\n<\/style>\n<div  class='hr p633-stat3-line-21bf6ec87445d2962c9ad67b58dfcec7 hr-custom  avia-builder-el-67  el_after_av_heading  el_before_av_animated_numbers  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-stat3-e3c55beec8af773dfa44bb34b48221b2\">\n.avia-animated-number.p633-stat3-e3c55beec8af773dfa44bb34b48221b2 .avia-animated-number-icon.avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top .avia-animated-number.p633-stat3-e3c55beec8af773dfa44bb34b48221b2 .avia-animated-number-title{\nfont-size:64px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.p633-stat3-e3c55beec8af773dfa44bb34b48221b2 .avia-animated-number-content{\nfont-size:13px;\ncolor:rgba(255,255,255,0.55);\n}\n<\/style>\n<div  class=\"avia-animated-number p633-stat3-e3c55beec8af773dfa44bb34b48221b2 av-force-default-color avia_animate_when_visible  avia-builder-el-68  el_after_av_hr  avia-builder-el-last  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"3\" data-start_from=\"0\">3<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Fortune 500 wins in Q1<\/p>\n<\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-stat4-col-dbcf918c6c80ab7fd13fc73eb3133c17\">\n.flex_column.p633-stat4-col-dbcf918c6c80ab7fd13fc73eb3133c17{\nborder-width:1px;\nborder-color:#1a1a28;\nborder-style:solid;\nborder-radius:14px 14px 14px 14px;\npadding:44px 32px 44px 32px;\nbackground-color:#0d0d1c;\n}\n<\/style>\n<div  class='flex_column p633-stat4-col-dbcf918c6c80ab7fd13fc73eb3133c17 av_one_fifth  avia-builder-el-69  el_after_av_one_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-stat4-lbl-eb697150287e8bd03e38a4f1411c0398\">\n#top .av-special-heading.p633-stat4-lbl-eb697150287e8bd03e38a4f1411c0398{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#e84a5f;\nfont-size:12px;\n}\nbody .av-special-heading.p633-stat4-lbl-eb697150287e8bd03e38a4f1411c0398 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p633-stat4-lbl-eb697150287e8bd03e38a4f1411c0398 .av-special-heading-tag{\nfont-size:12px;\n}\n.av-special-heading.p633-stat4-lbl-eb697150287e8bd03e38a4f1411c0398 .special-heading-inner-border{\nborder-color:#0d0d1c;\n}\n.av-special-heading.p633-stat4-lbl-eb697150287e8bd03e38a4f1411c0398 .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p633-stat4-lbl-eb697150287e8bd03e38a4f1411c0398 .av-special-heading-tag .heading-wrap:before{\nborder-color:#0d0d1c;\n}\nbody .av-special-heading.p633-stat4-lbl-eb697150287e8bd03e38a4f1411c0398 .av-special-heading-tag .heading-wrap:after{\nborder-color:#0d0d1c;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.p633-stat4-lbl-eb697150287e8bd03e38a4f1411c0398 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.p633-stat4-lbl-eb697150287e8bd03e38a4f1411c0398 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading p633-stat4-lbl-eb697150287e8bd03e38a4f1411c0398 av-special-heading-h6 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-70  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h6 class='av-special-heading-tag '  itemprop=\"headline\"  >ONBOARDING<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-stat4-line-39613b42a9f01d4827599e62301377f2\">\n#top .hr.p633-stat4-line-39613b42a9f01d4827599e62301377f2{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p633-stat4-line-39613b42a9f01d4827599e62301377f2 .hr-inner{\nwidth:28px;\nborder-color:#e84a5f;\n}\n<\/style>\n<div  class='hr p633-stat4-line-39613b42a9f01d4827599e62301377f2 hr-custom  avia-builder-el-71  el_after_av_heading  el_before_av_animated_numbers  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-stat4-e18b1a3495caa590e4cb9434ad9d972e\">\n.avia-animated-number.p633-stat4-e18b1a3495caa590e4cb9434ad9d972e .avia-animated-number-icon.avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top .avia-animated-number.p633-stat4-e18b1a3495caa590e4cb9434ad9d972e .avia-animated-number-title{\nfont-size:64px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.p633-stat4-e18b1a3495caa590e4cb9434ad9d972e .avia-animated-number-content{\nfont-size:13px;\ncolor:rgba(255,255,255,0.45);\n}\n<\/style>\n<div  class=\"avia-animated-number p633-stat4-e18b1a3495caa590e4cb9434ad9d972e av-force-default-color avia_animate_when_visible  avia-builder-el-72  el_after_av_hr  avia-builder-el-last  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"1\" data-start_from=\"0\">1<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Teams to first win<\/p>\n<\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-stat5-col-72ff84dec845b20d08b5958939d16360\">\n.flex_column.p633-stat5-col-72ff84dec845b20d08b5958939d16360{\nborder-width:1px;\nborder-color:#1a1a28;\nborder-style:solid;\nborder-radius:14px 14px 14px 14px;\npadding:44px 32px 44px 32px;\nbackground-color:#0d0d1c;\n}\n<\/style>\n<div  class='flex_column p633-stat5-col-72ff84dec845b20d08b5958939d16360 av_one_fifth  avia-builder-el-73  el_after_av_one_fifth  avia-builder-el-last  av-break-at-tablet flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-stat5-lbl-d99ca3086eb5aa14c51fd3a92a99f873\">\n#top .av-special-heading.p633-stat5-lbl-d99ca3086eb5aa14c51fd3a92a99f873{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#e84a5f;\nfont-size:12px;\n}\nbody .av-special-heading.p633-stat5-lbl-d99ca3086eb5aa14c51fd3a92a99f873 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p633-stat5-lbl-d99ca3086eb5aa14c51fd3a92a99f873 .av-special-heading-tag{\nfont-size:12px;\n}\n.av-special-heading.p633-stat5-lbl-d99ca3086eb5aa14c51fd3a92a99f873 .special-heading-inner-border{\nborder-color:#0d0d1c;\n}\n.av-special-heading.p633-stat5-lbl-d99ca3086eb5aa14c51fd3a92a99f873 .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p633-stat5-lbl-d99ca3086eb5aa14c51fd3a92a99f873 .av-special-heading-tag .heading-wrap:before{\nborder-color:#0d0d1c;\n}\nbody .av-special-heading.p633-stat5-lbl-d99ca3086eb5aa14c51fd3a92a99f873 .av-special-heading-tag .heading-wrap:after{\nborder-color:#0d0d1c;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.p633-stat5-lbl-d99ca3086eb5aa14c51fd3a92a99f873 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.p633-stat5-lbl-d99ca3086eb5aa14c51fd3a92a99f873 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading p633-stat5-lbl-d99ca3086eb5aa14c51fd3a92a99f873 av-special-heading-h6 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-74  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h6 class='av-special-heading-tag '  itemprop=\"headline\"  >NPS GAIN<\/h6><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-stat5-line-b2f32f97e4beee98a3f4c18cb4382774\">\n#top .hr.p633-stat5-line-b2f32f97e4beee98a3f4c18cb4382774{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p633-stat5-line-b2f32f97e4beee98a3f4c18cb4382774 .hr-inner{\nwidth:28px;\nborder-color:#e84a5f;\n}\n<\/style>\n<div  class='hr p633-stat5-line-b2f32f97e4beee98a3f4c18cb4382774 hr-custom  avia-builder-el-75  el_after_av_heading  el_before_av_animated_numbers  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-stat5-2e493fe4b6eaa05988ed075f0c7ce6c9\">\n.avia-animated-number.p633-stat5-2e493fe4b6eaa05988ed075f0c7ce6c9 .avia-animated-number-icon.avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top .avia-animated-number.p633-stat5-2e493fe4b6eaa05988ed075f0c7ce6c9 .avia-animated-number-title{\nfont-size:64px;\ncolor:#ffffff;\n}\n#top .avia-animated-number.p633-stat5-2e493fe4b6eaa05988ed075f0c7ce6c9 .avia-animated-number-content{\nfont-size:13px;\ncolor:rgba(255,255,255,0.45);\n}\n<\/style>\n<div  class=\"avia-animated-number p633-stat5-2e493fe4b6eaa05988ed075f0c7ce6c9 av-force-default-color avia_animate_when_visible  avia-builder-el-76  el_after_av_hr  avia-builder-el-last  avia-color-font-custom \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"42\" data-start_from=\"0\">42<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Net promoter score jump<\/p>\n<\/div><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-s5-5db357910f6c11ddcf2847fac738a157\">\n.avia-section.p633-s5-5db357910f6c11ddcf2847fac738a157{\nbackground-color:#08080f;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_6'  class='avia-section p633-s5-5db357910f6c11ddcf2847fac738a157 main_color avia-section-large avia-no-border-styling  avia-builder-el-77  el_after_av_section  el_before_av_custom_layout  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-633'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-phases-hdr-24b73767c3b6fd33545e015554d8517d\">\n.flex_column.p633-phases-hdr-24b73767c3b6fd33545e015554d8517d{\npadding:0px 0px 44px 0px;\n}\n<\/style>\n<div  class='flex_column p633-phases-hdr-24b73767c3b6fd33545e015554d8517d av_one_full  avia-builder-el-78  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-animated-generic bottom-to-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-phases-lbl-f060b4c77c8a2db476f073343828bf00\">\n#top .av_textblock_section.p633-phases-lbl-f060b4c77c8a2db476f073343828bf00 .avia_textblock{\nfont-size:10px;\ncolor:#e84a5f;\n}\n<\/style>\n<section  class='av_textblock_section p633-phases-lbl-f060b4c77c8a2db476f073343828bf00 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>HOW WE BUILT IT<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-phases-sp1-f4c52c08cb5a6bcc86e30a395162f2d3\">\n#top .hr.hr-invisible.p633-phases-sp1-f4c52c08cb5a6bcc86e30a395162f2d3{\nheight:18px;\n}\n<\/style>\n<div  class='hr p633-phases-sp1-f4c52c08cb5a6bcc86e30a395162f2d3 hr-invisible  avia-builder-el-80  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-phases-h2-d60230bdac7c26f00854bfcae93f943c\">\n#top .av-special-heading.p633-phases-h2-d60230bdac7c26f00854bfcae93f943c{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.p633-phases-h2-d60230bdac7c26f00854bfcae93f943c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p633-phases-h2-d60230bdac7c26f00854bfcae93f943c .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.p633-phases-h2-d60230bdac7c26f00854bfcae93f943c .special-heading-inner-border{\nborder-color:#08080f;\n}\n.av-special-heading.p633-phases-h2-d60230bdac7c26f00854bfcae93f943c .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p633-phases-h2-d60230bdac7c26f00854bfcae93f943c .av-special-heading-tag .heading-wrap:before{\nborder-color:#08080f;\n}\nbody .av-special-heading.p633-phases-h2-d60230bdac7c26f00854bfcae93f943c .av-special-heading-tag .heading-wrap:after{\nborder-color:#08080f;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.p633-phases-h2-d60230bdac7c26f00854bfcae93f943c .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.p633-phases-h2-d60230bdac7c26f00854bfcae93f943c .av-special-heading-tag{\nfont-size:26px;\n}\n}\n<\/style>\n<div  class='av-special-heading p633-phases-h2-d60230bdac7c26f00854bfcae93f943c av-special-heading-h2 custom-color-heading  avia-builder-el-81  el_after_av_hr  avia-builder-el-last '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Three weeks. One tool teams actually use.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph1-e498eb007490b521797703a6bb1cc240\">\n.flex_column.p633-ph1-e498eb007490b521797703a6bb1cc240{\nborder-width:1px;\nborder-color:#20203a;\nborder-style:solid;\nborder-radius:10px 10px 10px 10px;\npadding:32px 24px 32px 24px;\nbackground-color:#0d0d1c;\n}\n<\/style>\n<div  class='flex_column p633-ph1-e498eb007490b521797703a6bb1cc240 av_one_third  avia-builder-el-82  el_after_av_one_full  el_before_av_one_third  first av-break-at-tablet flex_column_div av-animated-generic left-to-right  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph1-lbl-11a3fffba56681f1c4b4e3aff5b612bf\">\n#top .av_textblock_section.p633-ph1-lbl-11a3fffba56681f1c4b4e3aff5b612bf .avia_textblock{\nfont-size:10px;\ncolor:#e84a5f;\n}\n<\/style>\n<section  class='av_textblock_section p633-ph1-lbl-11a3fffba56681f1c4b4e3aff5b612bf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>PHASE 01 \u2014 RESEARCH<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph1-sp1-bdd5d15f6a1f993f830b124df507bdc5\">\n#top .hr.hr-invisible.p633-ph1-sp1-bdd5d15f6a1f993f830b124df507bdc5{\nheight:16px;\n}\n<\/style>\n<div  class='hr p633-ph1-sp1-bdd5d15f6a1f993f830b124df507bdc5 hr-invisible  avia-builder-el-84  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph1-title-09c002b2bc87cfdb21068161e769dd43\">\n#top .av-special-heading.p633-ph1-title-09c002b2bc87cfdb21068161e769dd43{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.p633-ph1-title-09c002b2bc87cfdb21068161e769dd43 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p633-ph1-title-09c002b2bc87cfdb21068161e769dd43 .av-special-heading-tag{\nfont-size:20px;\n}\n.av-special-heading.p633-ph1-title-09c002b2bc87cfdb21068161e769dd43 .special-heading-inner-border{\nborder-color:#0d0d1c;\n}\n.av-special-heading.p633-ph1-title-09c002b2bc87cfdb21068161e769dd43 .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p633-ph1-title-09c002b2bc87cfdb21068161e769dd43 .av-special-heading-tag .heading-wrap:before{\nborder-color:#0d0d1c;\n}\nbody .av-special-heading.p633-ph1-title-09c002b2bc87cfdb21068161e769dd43 .av-special-heading-tag .heading-wrap:after{\nborder-color:#0d0d1c;\n}\n<\/style>\n<div  class='av-special-heading p633-ph1-title-09c002b2bc87cfdb21068161e769dd43 av-special-heading-h4 custom-color-heading  avia-builder-el-85  el_after_av_hr  el_before_av_hr '><h4 class='av-special-heading-tag '  itemprop=\"headline\"  >Immerse<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph1-sp2-03a150084a8ebc56b659423c4fba4c79\">\n#top .hr.hr-invisible.p633-ph1-sp2-03a150084a8ebc56b659423c4fba4c79{\nheight:12px;\n}\n<\/style>\n<div  class='hr p633-ph1-sp2-03a150084a8ebc56b659423c4fba4c79 hr-invisible  avia-builder-el-86  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph1-body-8f3786c9bc817c4756251a46466b2045\">\n#top .av_textblock_section.p633-ph1-body-8f3786c9bc817c4756251a46466b2045 .avia_textblock{\nfont-size:14px;\ncolor:rgba(255,255,255,0.52);\n}\n<\/style>\n<section  class='av_textblock_section p633-ph1-body-8f3786c9bc817c4756251a46466b2045 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>We shadowed three enterprise teams through their actual workflows \u2014 documenting every friction point, workaround, and moment of confusion we could find.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph1-sp3-90483901fba891a80147bb1a63887959\">\n#top .hr.hr-invisible.p633-ph1-sp3-90483901fba891a80147bb1a63887959{\nheight:16px;\n}\n<\/style>\n<div  class='hr p633-ph1-sp3-90483901fba891a80147bb1a63887959 hr-invisible  avia-builder-el-88  el_after_av_textblock  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph1-div-94abebc2e64ce4cb6a9c17118e77975a\">\n#top .hr.p633-ph1-div-94abebc2e64ce4cb6a9c17118e77975a{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p633-ph1-div-94abebc2e64ce4cb6a9c17118e77975a .hr-inner{\nwidth:100%;\nborder-color:#20203a;\n}\n<\/style>\n<div  class='hr p633-ph1-div-94abebc2e64ce4cb6a9c17118e77975a hr-custom  avia-builder-el-89  el_after_av_hr  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph1-del-25c45e1a81ea714fe3d1442f89ac6626\">\n#top .av_textblock_section.p633-ph1-del-25c45e1a81ea714fe3d1442f89ac6626 .avia_textblock{\nfont-size:11px;\ncolor:rgba(232,74,95,0.75);\n}\n<\/style>\n<section  class='av_textblock_section p633-ph1-del-25c45e1a81ea714fe3d1442f89ac6626 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>You receive: Workflow audit, friction map, design brief<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph2-c2297a70659ac7837a5b039837a74b1c\">\n.flex_column.p633-ph2-c2297a70659ac7837a5b039837a74b1c{\nborder-width:1px;\nborder-color:#e84a5f;\nborder-style:solid;\nborder-radius:10px 10px 10px 10px;\npadding:32px 24px 32px 24px;\nbackground-color:#120a0c;\n}\n<\/style>\n<div  class='flex_column p633-ph2-c2297a70659ac7837a5b039837a74b1c av_one_third  avia-builder-el-91  el_after_av_one_third  el_before_av_one_third  av-break-at-tablet flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph2-lbl-aeb2419047a6679edd5751183456afb0\">\n#top .av_textblock_section.p633-ph2-lbl-aeb2419047a6679edd5751183456afb0 .avia_textblock{\nfont-size:10px;\ncolor:#e84a5f;\n}\n<\/style>\n<section  class='av_textblock_section p633-ph2-lbl-aeb2419047a6679edd5751183456afb0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>PHASE 02 \u2014 DESIGN<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph2-sp1-7c3bb09eeddfb8faa0773a7f3ea7a1ba\">\n#top .hr.hr-invisible.p633-ph2-sp1-7c3bb09eeddfb8faa0773a7f3ea7a1ba{\nheight:16px;\n}\n<\/style>\n<div  class='hr p633-ph2-sp1-7c3bb09eeddfb8faa0773a7f3ea7a1ba hr-invisible  avia-builder-el-93  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph2-title-16eb779c02d46b9bdd691bc5a76e4c3d\">\n#top .av-special-heading.p633-ph2-title-16eb779c02d46b9bdd691bc5a76e4c3d{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.p633-ph2-title-16eb779c02d46b9bdd691bc5a76e4c3d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p633-ph2-title-16eb779c02d46b9bdd691bc5a76e4c3d .av-special-heading-tag{\nfont-size:20px;\n}\n.av-special-heading.p633-ph2-title-16eb779c02d46b9bdd691bc5a76e4c3d .special-heading-inner-border{\nborder-color:#120a0c;\n}\n.av-special-heading.p633-ph2-title-16eb779c02d46b9bdd691bc5a76e4c3d .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p633-ph2-title-16eb779c02d46b9bdd691bc5a76e4c3d .av-special-heading-tag .heading-wrap:before{\nborder-color:#120a0c;\n}\nbody .av-special-heading.p633-ph2-title-16eb779c02d46b9bdd691bc5a76e4c3d .av-special-heading-tag .heading-wrap:after{\nborder-color:#120a0c;\n}\n<\/style>\n<div  class='av-special-heading p633-ph2-title-16eb779c02d46b9bdd691bc5a76e4c3d av-special-heading-h4 custom-color-heading  avia-builder-el-94  el_after_av_hr  el_before_av_hr '><h4 class='av-special-heading-tag '  itemprop=\"headline\"  >Execute<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph2-sp2-121ec00dab825ec5bcd3adf0e6f3d510\">\n#top .hr.hr-invisible.p633-ph2-sp2-121ec00dab825ec5bcd3adf0e6f3d510{\nheight:12px;\n}\n<\/style>\n<div  class='hr p633-ph2-sp2-121ec00dab825ec5bcd3adf0e6f3d510 hr-invisible  avia-builder-el-95  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph2-body-acace6c04d8bb1bb06ae59149fe5a934\">\n#top .av_textblock_section.p633-ph2-body-acace6c04d8bb1bb06ae59149fe5a934 .avia_textblock{\nfont-size:14px;\ncolor:rgba(255,255,255,0.52);\n}\n<\/style>\n<section  class='av_textblock_section p633-ph2-body-acace6c04d8bb1bb06ae59149fe5a934 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>We rebuilt the onboarding flow, component system, and brand identity in parallel \u2014 tested, refined, and shipped in two weeks with zero scope creep.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph2-sp3-eddf48e14ed9a6bfa716f1f3a7a78e54\">\n#top .hr.hr-invisible.p633-ph2-sp3-eddf48e14ed9a6bfa716f1f3a7a78e54{\nheight:16px;\n}\n<\/style>\n<div  class='hr p633-ph2-sp3-eddf48e14ed9a6bfa716f1f3a7a78e54 hr-invisible  avia-builder-el-97  el_after_av_textblock  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph2-div-4ab5d385ea81ce7339b3b1dfad6ae7f4\">\n#top .hr.p633-ph2-div-4ab5d385ea81ce7339b3b1dfad6ae7f4{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p633-ph2-div-4ab5d385ea81ce7339b3b1dfad6ae7f4 .hr-inner{\nwidth:100%;\nborder-color:rgba(232,74,95,0.22);\n}\n<\/style>\n<div  class='hr p633-ph2-div-4ab5d385ea81ce7339b3b1dfad6ae7f4 hr-custom  avia-builder-el-98  el_after_av_hr  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph2-del-3bb463fd1aa1c5e4bfc7045915adc843\">\n#top .av_textblock_section.p633-ph2-del-3bb463fd1aa1c5e4bfc7045915adc843 .avia_textblock{\nfont-size:11px;\ncolor:rgba(232,74,95,0.9);\n}\n<\/style>\n<section  class='av_textblock_section p633-ph2-del-3bb463fd1aa1c5e4bfc7045915adc843 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>You receive: Onboarding flow, component system, brand identity<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph3-e05e11e672b637f60e17a12048eddaf1\">\n.flex_column.p633-ph3-e05e11e672b637f60e17a12048eddaf1{\nborder-width:1px;\nborder-color:#20203a;\nborder-style:solid;\nborder-radius:10px 10px 10px 10px;\npadding:32px 24px 32px 24px;\nbackground-color:#0d0d1c;\n}\n<\/style>\n<div  class='flex_column p633-ph3-e05e11e672b637f60e17a12048eddaf1 av_one_third  avia-builder-el-100  el_after_av_one_third  avia-builder-el-last  av-break-at-tablet flex_column_div av-animated-generic right-to-left  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph3-lbl-67ea74902c0eaf532faeab68ed89d221\">\n#top .av_textblock_section.p633-ph3-lbl-67ea74902c0eaf532faeab68ed89d221 .avia_textblock{\nfont-size:10px;\ncolor:#e84a5f;\n}\n<\/style>\n<section  class='av_textblock_section p633-ph3-lbl-67ea74902c0eaf532faeab68ed89d221 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>PHASE 03 \u2014 LAUNCH<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph3-sp1-a7e4f146123e2df0a47adf13298d0883\">\n#top .hr.hr-invisible.p633-ph3-sp1-a7e4f146123e2df0a47adf13298d0883{\nheight:16px;\n}\n<\/style>\n<div  class='hr p633-ph3-sp1-a7e4f146123e2df0a47adf13298d0883 hr-invisible  avia-builder-el-102  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph3-title-c1a2fff7003df03538fb9800dc6e4517\">\n#top .av-special-heading.p633-ph3-title-c1a2fff7003df03538fb9800dc6e4517{\nmargin:0px 0px 0px 0px;\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.p633-ph3-title-c1a2fff7003df03538fb9800dc6e4517 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.p633-ph3-title-c1a2fff7003df03538fb9800dc6e4517 .av-special-heading-tag{\nfont-size:20px;\n}\n.av-special-heading.p633-ph3-title-c1a2fff7003df03538fb9800dc6e4517 .special-heading-inner-border{\nborder-color:#0d0d1c;\n}\n.av-special-heading.p633-ph3-title-c1a2fff7003df03538fb9800dc6e4517 .av-subheading{\nfont-size:15px;\n}\nbody .av-special-heading.p633-ph3-title-c1a2fff7003df03538fb9800dc6e4517 .av-special-heading-tag .heading-wrap:before{\nborder-color:#0d0d1c;\n}\nbody .av-special-heading.p633-ph3-title-c1a2fff7003df03538fb9800dc6e4517 .av-special-heading-tag .heading-wrap:after{\nborder-color:#0d0d1c;\n}\n<\/style>\n<div  class='av-special-heading p633-ph3-title-c1a2fff7003df03538fb9800dc6e4517 av-special-heading-h4 custom-color-heading  avia-builder-el-103  el_after_av_hr  el_before_av_hr '><h4 class='av-special-heading-tag '  itemprop=\"headline\"  >Package<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph3-sp2-d61829610abed41622eaa1f1f727d759\">\n#top .hr.hr-invisible.p633-ph3-sp2-d61829610abed41622eaa1f1f727d759{\nheight:12px;\n}\n<\/style>\n<div  class='hr p633-ph3-sp2-d61829610abed41622eaa1f1f727d759 hr-invisible  avia-builder-el-104  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph3-body-e11c846d5984c855e9c917d3a035e9b5\">\n#top .av_textblock_section.p633-ph3-body-e11c846d5984c855e9c917d3a035e9b5 .avia_textblock{\nfont-size:14px;\ncolor:rgba(255,255,255,0.52);\n}\n<\/style>\n<section  class='av_textblock_section p633-ph3-body-e11c846d5984c855e9c917d3a035e9b5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>We built the sales kit and pitch deck that helped Praxis close three Fortune 500 accounts in the first quarter after the redesigned product shipped.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph3-sp3-1c010c75b06de732ac4d1aac036960ab\">\n#top .hr.hr-invisible.p633-ph3-sp3-1c010c75b06de732ac4d1aac036960ab{\nheight:16px;\n}\n<\/style>\n<div  class='hr p633-ph3-sp3-1c010c75b06de732ac4d1aac036960ab hr-invisible  avia-builder-el-106  el_after_av_textblock  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph3-div-fe16537f28310bf7b78895b056c0a398\">\n#top .hr.p633-ph3-div-fe16537f28310bf7b78895b056c0a398{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.hr.p633-ph3-div-fe16537f28310bf7b78895b056c0a398 .hr-inner{\nwidth:100%;\nborder-color:#20203a;\n}\n<\/style>\n<div  class='hr p633-ph3-div-fe16537f28310bf7b78895b056c0a398 hr-custom  avia-builder-el-107  el_after_av_hr  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-p633-ph3-del-bb6fab3dc946e8ccb79cfdb6ee9935f4\">\n#top .av_textblock_section.p633-ph3-del-bb6fab3dc946e8ccb79cfdb6ee9935f4 .avia_textblock{\nfont-size:11px;\ncolor:rgba(232,74,95,0.75);\n}\n<\/style>\n<section  class='av_textblock_section p633-ph3-del-bb6fab3dc946e8ccb79cfdb6ee9935f4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>You receive: Sales kit, pitch deck, implementation guide<\/p>\n<\/div><\/section><\/p><\/div>\n\n[av_section color='custom' custom_bg='#06060e' min_height='' padding='large' shadow='no-border-styling' bottom_border='no-border-styling' id='portfolio-other-works-dark' src='' position='top left' repeat='no-repeat' attach='scroll' av_uid='av-5ts7c5']\n[av_one_full first min_height='' vertical_alignment='' space='' margin='0px' padding='0px,0px,52px,0px' border='' border_color='' radius='' background_color='' animation='bottom-to-top' av_uid='av-kq4th']\n[av_textblock size='11' font_color='custom' color='#e84a5f' align='left' av_uid='av-5mccl9']USE CASES[\/av_textblock]\n[av_hr height='14' class='invisible' av_uid='av-5b7it1']\n[av_heading tag='h2' padding='0' heading='More from the studio.' color='custom-color-heading' custom_font='#ffffff' size='40' av-medium-font-size-title='32' av-small-font-size-title='28' align='left' seperator_color='#06060e' style='' margin='0px,0px,0px,0px' av_uid='av-57iizx'][\/av_heading]\n[av_hr height='10' class='invisible' av_uid='av-53t1fx']\n[av_textblock size='15' font_color='custom' color='rgba(255,255,255,0.62)' align='left' av_uid='av-4tyf8l']What we actually get hired to do.[\/av_textblock]\n[\/av_one_full]\n[\/av_section]\n\n[av_layout_row color='custom' background='bg_color' custom_bg='#06060e' border='' border_color='' min_height='0' min_height_pc='25' mobile='av-flex-cells' mobile_breaking='av-break-at-tablet' av_uid='av-4o0zlh']\n\n[av_cell_one_third vertical_align='top' padding='44px,36px,48px,36px' background='bg_color' background_color='#0d0d1c' src='' attachment='' attachment_size='' background_attachment='scroll' background_position='top left' background_repeat='no-repeat' link='' linktarget='' link_hover='' av_uid='av-ghc1p']\n\n[av_image src='https:\/\/digismarties.com\/wp-content\/uploads\/2026\/04\/usecase-brand-launch-1.svg' attachment='2267' attachment_size='full' src_dynamic='' copyright='' caption='' image_size='' styling='' box_shadow='none' box_shadow_width='10' box_shadow_color='' align='' font_size='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' link='' link_dynamic='' target='' animation='no-animation' animation_duration='' animation_custom_bg_color='' animation_z_index_curtain='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_parallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-parallax_parallax_speed='' hover='' blur_image='' grayscale_image='' fade_image='' appearance='' css_position='' css_position_location=',,,' css_position_z_index='' av-desktop-css_position='' av-desktop-css_position_location=',,,' av-desktop-css_position_z_index='' av-medium-css_position='' av-medium-css_position_location=',,,' av-medium-css_position_z_index='' av-small-css_position='' av-small-css_position_location=',,,' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_position_location=',,,' av-mini-css_position_z_index='' transform_perspective='' transform_rotation=',,,' transform_scale=',,' transform_skew=',' transform_translate=',,' av-desktop-transform_perspective='' av-desktop-transform_rotation=',,,' av-desktop-transform_scale=',,' av-desktop-transform_skew=',' av-desktop-transform_translate=',,' av-medium-transform_perspective='' av-medium-transform_rotation=',,,' av-medium-transform_scale=',,' av-medium-transform_skew=',' av-medium-transform_translate=',,' av-small-transform_perspective='' av-small-transform_rotation=',,,' av-small-transform_scale=',,' av-small-transform_skew=',' av-small-transform_translate=',,' 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av_uid='av-epahp']\n\n[av_heading tag='h3' padding='0' heading='Zero to brand in six weeks.' color='custom-color-heading' custom_font='#ffffff' size='22' align='left' seperator_color='#0d0d1c' style='' margin='0px,0px,0px,0px' av_uid='av-3vmxm5'][\/av_heading]\n\n[av_hr height='18' class='invisible' av_uid='av-3rkxfx']\n\n[av_textblock size='14' font_color='custom' color='rgba(255,255,255,0.52)' align='left' av_uid='av-3ls1dp']\nWe helped a fintech founder ship their first product brand from scratch \u2014 naming, identity, web, and positioning compressed into a single sprint. 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