Introduction Of InVideo
InVideo, an innovative video editing platform from India, is making a transformative leap into the generative AI space with the launch of InVideo v3.0. This major update enables users to create videos from scratch using simple text prompts, producing content across various styles, such as live-action, animated, and anime. Backed by heavyweights like Tiger Global and Peak XV, InVideo is leveraging a multi-model pipeline to interpret prompts and produce video clips, marking a significant step up from its prior offerings.
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Expanding Creative Capabilities for Content Creators
InVideo’s new generative AI-powered tool allows users to produce videos tailored for different formats and platforms, including YouTube, Shorts/Reels, and LinkedIn. This means creators can now generate videos that are platform-optimized without needing to adjust resolutions or aspect ratios manually. The tool also supports prompt-based edits to specific video segments, offering greater customization flexibility.
According to co-founder and CEO Sanket Shah, this generative AI feature theoretically allows for unlimited video length, though the actual usage is limited by generation credits. The new feature is not available for free; instead, InVideo offers a paid “Generative Plan” that includes 15 minutes of video generation for $120 per month, with extra minutes available at an additional cost of $8 to $10 per minute. This model is aimed at serious content creators, individuals, and small businesses looking for advanced AI-driven video tools.
Addressing Quality and Limitations
Although the generative AI tool can create video clips from scratch, some challenges remain. Early users have noted inconsistent quality, with visual style changes mid-video that disrupt the viewing experience. In response, InVideo has expressed its commitment to refining its generation capabilities to provide smoother, more cohesive results over time.
Its advancements in generative video creation represent a competitive play in a market already populated by other AI-driven tools, such as Captions, D-ID, and Lightricks. While many of these tools focus on agencies, filmmakers, and marketing teams, InVideo’s user-friendly approach aims to cater to a broader audience, targeting creators and small businesses who may have less technical expertise but still seek professional-quality results.
Market Position and Future Goals
Since its inception, InVideo has amassed a considerable following with 4 million monthly active users, who have generated over 7 million videos in the past 30 days. With its simplified AI-based interface, the company aims to capture a unique position in the market, enabling anyone with an idea to quickly create visually engaging videos without extensive video editing skills.
It raised $35 million in its latest funding round in 2021, backed by Greenoaks, Tiger Global, and Peak XV, and retained $25 million in cash reserves. Shah noted that while investor interest remains high, InVideo is focused on growth and will consider strategic partnerships in the coming quarters. The company is on track to reach $50 million in revenue this year, underscoring its progress and appeal to investors and users alike.
InVideo’s Vision: Making Video Creation Accessible to All
Its latest release taps into a growing trend of generative AI-powered content creation, allowing creators to expand their visions without the limitations of traditional video editing processes. By harnessing generative AI, It aims to redefine how people approach video content, making it possible for individuals and small businesses to produce high-quality video content effortlessly.
With continued enhancements and strategic investments, InVideo is well-positioned to make generative AI video creation an industry-standard for creators at every level.
