Content is king. It’s time we all get on board with that. But it’s also a lot of work, and that’s where Artificial Intelligence (AI) comes in. AI is a branch of computer science that seeks to design intelligent machines. It’s the driving force behind self-driving vehicles, the voice recognition system on our phones, and more. Jasper AI can do much more than just make our lives easier; it can also help you create better content!
In this guide, you will learn how Jasper AI aids copywriters and how to take advantage of its power in your content creation process. You will also learn about the different types of AI currently out there for use in digital marketing and communication purposes.
So what are you waiting for? Read ahead to see how to put Jasper AI to work for your business!
Why AI is important for digital marketing
AI is a branch of computer science that seeks to design intelligent machines. It’s the driving force behind self-driving vehicles, the voice recognition system on our phones, and more. AI can do much more than just make our lives easier; it can also help you create better content!
How Jasper can help you create content
Artificial intelligence is already at work, helping us create content more efficiently and effectively. There are many different types of AI that can be used for various purposes in digital marketing.
For example, AI services like QuillBot and IBM Watson have been used by writers to generate new content for their websites at an unprecedented rate. A writer would provide the website with a general topic concept, and the AI would use its extensive database of words to write the article within seconds. This ability takes away the time-consuming process of writing and allows you to focus on other tasks like editing or formatting.
Some other types of AI are natural language processing, sentiment analysis, image recognition, machine learning, and more. Each type has a unique purpose in digital marketing strategies to help increase engagement rates and grow your business!
Different types of AI for Digital Marketing
AI is an umbrella term for the variety of different intelligent systems that have been developed.
There are many types of AI, and they all rely on a machine learning process. This allows them to learn from data patterns and make predictions. And since AI is machine-based, it’s not as limited by human constraints like sleep or exhaustion. The two types of AI we’ll be focusing on in this guide are Machine Learning and Natural Language Processing (NLP).
Machine learning relies on algorithms that can “learn” from data and identify patterns. This can help marketers develop better content strategies, as well as more personalized experiences for customers. With machine learning, you can tailor your content to provide optimal user experience and conversion rates without investing in additional resources like copywriters.
Natural Language Processing:
This type of AI analyzes natural language text for sentiment and tone to measure whether someone feels happy or sad about what they just read. It also detects sarcasm and keywords used to understand important themes in the text.
What to consider when using AI
Before you dive into the process of using Jasper AI for your content, there are a few things to keep in mind.
First, you need to consider the type of copywriting that you do. If you’re a B2B company and rely primarily on email marketing, AI might not be the best fit for you. Contact centers can also benefit from AI-enabled chatbots and virtual assistants.
Second, how good is your copywriting? If your content isn’t engaging right now, it may be a better idea to invest in more traditional methods of content marketing before jumping into AI.
Third, how important is originality? If your business relies on copyrighting original work or has an image problem due to plagiarized content, this may not be the best time to use AI either.
Fourth, will it scale up? How many people will eventually use your content created by AI? Is it just a one-time thing or will you have multiple writers contributing fresh copy over time? This is important because AI isn’t cheap–it’s hard to justify investing in something that won’t scale up in your company!
Artificial intelligence is one of the hottest technology trends of 2018. AI can be applied to nearly anything, and it’s important for digital marketers to understand its capabilities. Brands use AI to generate new content to automate marketing campaigns. There are four types of AI: supervised learning, unsupervised learning, reinforcement learning, and deep learning. What you use depends on the type of project you’re working on. To learn more about how Jasper can help you with your marketing campaigns.