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Telegram Expands Monetization with Paid Content Stars

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Introduction Of Telegram

In an innovative stride to enhance user experience and content monetization, Telegram has introduced a new feature that allows creators to share paid content within their channels. This development builds on the recent launch of Telegram’s digital currency, Stars, aimed at creating a robust in-app economy.

Telegram

Table of Contents

The Advent of Stars and Its Evolution

Last month, Telegram unveiled Stars, a digital currency designed for in-app transactions. Initially, Stars were used for purchasing digital goods offered by bots and apps within Telegram. The latest update, however, extends the utility of Stars, enabling content creators to post exclusive content that users can unlock with Stars.

Monetization and Conversion to Toncoin

The versatility of Stars doesn’t stop there. Channel owners now have the option to withdraw and convert their Stars into Toncoin, the cryptocurrency that operates on The Open Network (TON) blockchain. This conversion is facilitated through the Fragment platform, providing a seamless experience for channel owners to monetize their content. With Toncoin, creators can trade crypto through various exchanges and transfer funds to their bank accounts, thus converting their digital earnings into real-world currency.

Additionally, Stars can be leveraged to obtain discounts on channel promotions, making it a multifaceted tool for content creators looking to expand their reach and engage with a broader audience.

Introducing the Mini App Bar

As part of its latest update, Telegram has introduced a Mini App bar at the bottom of the app interface. This feature allows users to quickly access mini apps without the need to reload them, enhancing user convenience and streamlining app navigation.

Enhanced Discovery of Stories

Telegram continues to innovate with new methods for users to discover stories. Users can now tap on hashtags to view all public stories featuring that hashtag in their captions. This functionality extends the app’s existing hashtag search capabilities for chats and messages on public channels. Furthermore, users can add location tags to their stories, enabling others to see all public stories from the same place by tapping on the tag.

Business-Centric Features for Enhanced Engagement

In its quest to reach a billion active users and achieve profitability, Telegram has been rolling out numerous business-centric features. These updates are designed to make the platform more appealing to small businesses compared to competitors like WhatsApp. Recent enhancements include the ability for businesses to add location and opening hours, customized start pages, predefined greeting and away messages, and support for chatbots. These tools aim to streamline business operations and improve customer interaction on the platform.

Conclusion

Telegram’s continuous innovation and expansion of its in-app economy through Stars and Toncoin are paving the way for a new era of content monetization. By offering creators versatile tools to monetize their content and engage with their audience, Telegram is positioning itself as a formidable player in the digital communication and content creation landscape. The introduction of the Mini App bar and enhanced story discovery features further solidify Telegram’s commitment to providing a user-friendly and dynamic platform.

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